Technology (read: customer or user tracking) is providing marketers with more data to effectively target ads and better plan brick and mortar store layouts. The improvements in customer tracking both online and offline can lower advertisers’ CPA and improve the shopping, browsing, or Facebook user experience. Emily and Melanie consider the accompanying privacy issues this episode.
I. Samsung Galaxy S4 and T-Mobile Update
Features a five-inch screen, 13 megapixel camera, Eraser on camera to remove photobombers, eye control, smart audio settings, instant translation tilt to scroll, and more. This might be Emily’s next phone.
T-Mobile announced that it will offer iPhone 5 beginning April 12, 2013 with no contract and an option for a monthly payment plan. This is a major contrast from other major carriers like Verizon and AT&T with two-year minimum contracts. Power to the people sort of!
II. Facebook Custom Audiences and Lookalike Audiences, Facebook hashtags and the new News Feed.
Recently launched Facebook Lookalike Audiences expands upon Custom Audiences. Advertisers can target ads to users similar to those in their Custom Audiences, which contains data like email addresses, phone numbers, and user IDs.
III. Facebook Exchange (FBX)
IV. Smart Retail Customer Tracking Using Security Cameras
San Francisco startup Prism Skylabs has developed sophisticated technology that helps business owners track and analyze customer behaviors in their retail stores. Store owners can create timelines and heatmaps showing areas of the store where customers gravitate. Officially launched in late November 2012, Prism Skylabs has dozens of major retailer clients who pay $50/month per store.
Tips on Tap
After changing your Facebook password: How to reestablish the permission between Instagram and Facebook on iOS so that you can post directly to Facebook from Instagram.Apple’s instructions are not clear or complete — you will think you’re stuck in an infinite reset loop.
Babbel app – “Learning languages online made easy.” Available in any browser and as an app for iOS, Android, KIndle Fire, and Windows 8.
System Util: an app to monitor iPhone performance and CPU: System Util