Native Ads and Wearable Technology – Episode 25

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Video: Native Ads and Wearable Technology – The Digital Dive Podcast – Episode 25 (Vimeo)
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1. Instagram Ads: Native Advertising (0:55-7:20)

What will it take for a successful native ad to work on Instagram? Hear which brands are succeeding now and why (Timberland, Redbull, Marc Jacobs). The Instagram community is sensitive and accustomed to an intimate app experience, so how IG rolls out advertising is crucial. Emily’s advice: Don’t be irrelevant and don’t be creepy.

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2. Wearables and Google Brain (07:20-12:39)

Mother wearing Google Glass holding baby wearing Google GlassWearable technology: it’s the future. We are so over interacting with our devices on hard surfaces in the physical world. How will the rules of social etiquette adjust for a bunch of Glassholes (10:39)? Emily likens our smartphone addiction to cigarette addiction: both compel the addict to remove themselves from the moment (15:05-15:20). Google Glass can take away the physical barrier – maybe it will bring us back to being present.

Yves Saint Laurent CEO Paul Deneve new Apple VP black and whiteFashion meets technology: (16:40) On July 2, 2013 Apple recruited Yves Saint-Laurent CEO Paul Denève to work on a “special project,” (presumably the iWatch), reporting to CEO Tim Cook. Denève’s career is known for fashion, but this will actually be his second foray with Apple; he was a European marketing and sales manager in the 90s, according to his LinkedIn profile.

Modern memory: The phenomenon known as Google Brain isn’t as bad as it sounds – we hope. Columbia University psychologist Betsy Sparrow et al published key findings in Science (August 2011): Google Effects on Memory: Cognitive Consequences of Having Information at Our Fingertips: “…when people expect to have future access to information, they have lower rates of recall of the information itself and enhanced recall instead for where to access it.” Maybe that isn’t so bad: if the world has changed and made information more readily available, why shouldn’t our brains adapt to locate it faster instead of work on remembering it? It’s all about efficiency, as Melanie will tell you.

3. Alone Together (12:39-14:00)

Digital natives (13:02-13:27) are losing the art of conversation. What’s wrong with the statement, “I’d rather text than talk”? Emily recaps psychologist and sociologist Sherry Turkle’s TED Talk and book Alone Together. Turkle poses the question: what are we losing by using technology to communicate when we want, how we want, and in an abbreviated and controlled manner? “As we expect more from technology, do we expect less from each other?”

(13:30) Melanie reminds us that as humans, we have historically had trouble accepting changes in society, in language, and in our bodies. Here’s our Death of the English Language episode (read: Emily’s head in Downton Abbey): U-Turn Into a Tech-Speak Future – Episode 5

Two great Sherry Turkle quotes:

-The feeling that ‘no one is listening to me’ make us want to spend time with machines that seem to care about us.

-We’re lonely, but we’re afraid of intimacy. And so from social networks to sociable robots, we’re designing technologies that will give us the illusion of companionship without the demands of friendship.

 

Fun/weird: The Intimacy 2.0 Dress: High-tech wearable: clothing responds to your heartbeat. “The ‘Intimacy 2.0’ dress, designed by Daan Roosegaarde, is getting a rise out of the fashion world because its opaque fabric becomes transparent when you get aroused.”

Tips on Tap (20:40-25:12)

  1. Tile App (20:45-22:16) – Tile, the world’s largest lost and found. The Tile App on your phone makes it easy to find anything you have placed a small plastic Tile on. Keep track of your stuff. Preorder now for $18.95. “Works with iPhone 4S, iPhone 5, iPad Mini, iPad 3rd and 4th gen, and iPod Touch 5th gen. New iOS devices will be supported as they become available, as long as they have Bluetooth 4.0 support.”
  2. Closet+ app (22:17-23:56) – “The Swiss Army Knife of style assistants.” Catalogue your wardrobe with phone pix to plan outfits easily. Free on iTunes.
  3. Drinkify.org (23:57-25:10) – Drink and cocktail recommendations based on the music you’re listening to.
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Note: The two videos at the top and bottom of this post are the same, we just wanted the Vimeo option to appear first.

Vine vs. Instagram Video and Lulu’s Controversial “Yelp for Men” App – Episode 22

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I. Vine vs. Instagram Video – New Feature

Instagram’s new video feature has everyone asking if Vine can survive (and has some IGers pretty annoyed). Co-hosts Emily and Melanie give a side-by-side comparison.

Image courtesy of TechCrunch
Image courtesy of TechCrunch

II. Controversial “Yelp for Men” App Lets Women Rate Ex-Boyfriends 

Melanie and Emily take on Lulu, an app that allows women (and only women) to anonymously create “reviews” of men they know. Profiles are pulled from app users’ male Facebook friends.Lulu app ad "Research your latest crush" This isn’t an opt-in app; profiles are automatically created without the man’s knowledge or permission, and any man on Facebook is fair game. Pictures and limited profile/public information from Facebook, combined with anonymous rankings from women who’ve dated them, hated them, or adored them, are used to create a man’s profile on Lulu– complete with a numeric ranking and a myriad of hashtags ranging from complimentary to cruel…

Examples of Lulu hashtags to review men:

#BurnsCornflakes
#ObsessedWithHisMom
#BabyDaddy
#DoesDishes
#SixPack
#DrinksTheHaterade
#CanBuildFires
#EpicSmile
#CheaperThanaBigMac
#WearsFratTanks

Arguments for and against the app are abundant. A few comments from around the web:

Creepy, non-consensual and harassing.
Just an app for something that girls do anyway.
This is the stuff [women] need to know when checking out a guy. Lulu puts the girls in control.
The textual equivalent of leaking your ex’s naked pics to the Internet.

Currently, the app is geared toward college-aged adults (but then again, so was Facebook).

Tips on Tap

I. Swackett – Free weather app available on most platforms. Combines forcast and weather information with added features, such as “Dog Walking Index”, clothing suggestions, and an excellent mobile shopping tie-in. Advertising win!

II. Facetune – Photo beautifying tools are a dime a dozen, but this one has been making waves. Ranked number three on the App Store’s top paid apps chart, this app is geared toward making photos of people more flattering.

III. LinkedIn Privacy Tip – There is a LinkedIn profile setting under Settings -> Groups, Companies & Applications. Under Privacy Controls, you can turn on/off two things. One is whether you share data with third parties. Understand the associated risks and potential social benefits for a LinkedIn connected content experience vs. exposing one’s perusal of job-seeking content to one’s entire network.

“If you’re signed in to LinkedIn when you view any page that uses our professional plugins, we receive information that you’ve visited that page. This allows us to improve your LinkedIn experience and provide you with insights from your professional network, like how many of your connections have shared an article into LinkedIn using the Share on LinkedIn plugin.” -LinkedIn

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You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and/or leave us a review!

The Digital Dive Podcast is on Stitcher, the best free podcast streaming app. New to Stitcher? Please sign up with our link:

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Google Now for iOS, Amazon vs. Netflix, & Surprising Twitter Study – Episode 19

Netflix vs. Amazon punching bags
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Netflix vs. Amazon punching bagsTopics

  1. In response to Netflix‘s exclusive programming featuring their hit series House of Cards, Amazon announced in March 2013 that they were creating a Zombieland pilot. On April 19, 2013 they released Amazon Original Series as fourteen original pilots available free to Amazon Prime members. Users vote on their favorites and Amazon will likely produce two winners as full series. Emily gives the run-down on both House of Cards and a couple of the Amazon pilots: Those Who Can’t and Betas. Follow-up from Episode 14. P.S. Downton Abbey fans, by the end of 2013, Prime Instant Video will be the only paid streaming service to offer Downton Abbey. Hulu Plus and Netflix are out.
  2. Google_Now_iPad_and_iPhone_610x414Google Now comes to iOS.  Available since July 2012 for some Android users, Apple device owners now have access to the clairvoyant Google Now by signing into one’s Google account in the free Google app for iPhone, iPad, or iPod touch.
    The nascent Google Now is a savvy digital assistant in ways that Siri can’t compete. Because Google records its users’ actions in all of its products (from web search to Maps to Gmail to Google+ and more) it has access to massive amounts of data and the ability to triangulate personal information, behavior patterns, calendar events, contacts and more. The potential for Google Now is quite exciting. Some users have concerns over privacy issues. However Emily is happy to benefit from the data she is already sharing with Google in exchange for predictive, personalized assistance. How will Apple and Facebook compete?
  3. Instagram app update: 5/3/13: Now users can tag other IG users in photos like you tag friends in Facebook photos. Tags must be approved.
  4. Best Brands on Twitter: Social Media startup Nestivity released their list of the top 25 most engaged brands on Twitter – we look at the top 10 and why they are successful.

About the List:

  • Brands were selected based on the results of a study that examined how brands cultivate relationships with influencers, customers, and advocates on Twitter.
  • Primarily using push marketing on Twitter doesn’t work (obviously)
  • Conducted by Evolve Capital Inc. (private equity firm) and UCLA Anderson School of Management, the study looked at the top 100 most-followed brands on Twitter, analyzing over 739,000 tweets over one month.
  • Significant: study was backed by a private equity/venture capital fund. Investors are paying attention and putting money into researching the success of brands on Twitter. Investor attention is often a barometer of the times; the players who have a major say in the lifespan and  ultimate success of companies and industries are making a real connection between brand engagement on Twitter and a company’s bottom line.
  • High follower count also did not necessarily mean an engaged audience: “While all of the 25 most engaged Twitter accounts had over a million followers, so did the bottom 70% of the same.”
  • 76% of content that was shared (RT’d) had a photo attached, and 18% had a video as part of the message.

Top 10 Brands on Twitter:

  1. Notebook of Love
  2. Disneywords
  3. ESPN
  4. Playstation
  5. Disney
  6. Chelsea Football Club
  7. BBC Breaking News
  8. NASA
  9. CNN Breaking News
  10. Instagram

Tips on Tap:

  1. Twitter Keyboard Shortcuts:
    M = new direct message
    N= new tweet
    R = reply
    T = retweet
    GR = Mentions
    GH = Home
    GM – Messages
    . = load new tweets
  2. Tips to resize and optimize layout of web images:
    A. Two free tools to resize web images: Picresize and Resize Your Image
    B. When resizing, c
    hoose small file sizes: Upload a PNG or JPG not too much larger than your desired image size. Choose PNG or JPG over BMP as the file format. Your site load times will benefit.
    B. Have subjects (people, animals, products, etc.) facing in toward the block of text instead of outward and away from the text.
  3. Smartskin Condoms for Smartphones
    Sex sells. This thermoplastic skin slips on and stretches to fit and protect your iPhone 4/4s/5 or Galaxy S3. Water-resistant plastic wraps retain touchscreen and call functionality and 98% camera clarity. Note that neither headphones nor cables can be used with Smartskin. Up to three uses per tab/pack. Smartskin from Firebox costs $18.50.

Show Notes:

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Fake Online Reviews, Mobile in 2013 and Kindle Fire HD vs. iPad – Episode 11

2013 mobile domination
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2013 mobile dominationI. Kindle Fire HD vs. iPad 2
Longtime Apple fan Emily Binder gives a surprising review of her newest device: Kindle Fire HD Tablet. Find out how it measures up against her beloved iPad 2.

II. Mobile in 2013
As we turn the corner into the New Year, Melanie and Emily give their predictions for the mobile industry in 2013.

III. Fake Online Reviews

Bogus online reviews are becoming an area of increasing concern as more and more studies reveal just how prevalent they’ve become. We explain how to spot a fake review. Gartner predicts that by 2014, 10-15% of online reviews will be paid for by companies.

Tips on Tap
1. Instaport
How to delete your Instagram account and download your photos: The new Instagram Terms of Use, effective 1/19/13, have many users concerned about how Instagram (and ultimately, its owner, Facebook) can use their photos and data. Whether you want to leave Instagram or not, Instaport is a useful free web app that allows you to download your Instagram photos to a ZIP file. Be prepared for a long wait time during peak hours. Photos will be 612×612 pixels. Export to social networks like Facebook and Flickr is supposedly coming soon.

2. RedLaser
This highly acclaimed app works as a shopping tool that allows you to scan barcodes while shopping to compare costs at nearby locations and online. redlaser.com

3. How to Hide Your Last Name on Foursquare
Effective 1/28/13, Foursquare’s updated privacy policy means that users’ full names will always be displayed. Sometimes Foursquare only shows the first name and last initial, but users found this confusing, according to Foursquare’s announcement email. You can alter your full name in your settings and make your last name an initial (or anything you want).

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Twitstagram, Facebook iOS 6 Privacy Nightmare, and the Internet Down Under – Episode 8

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This week Emily Binder and Melanie Touchstone cover Twitter photo filters, standing desk adventures, and a major privacy issue with Facebook/iOS 6 integration that hit a little too close to home for Ms. Binder. Your favorite digital divers are also thrilled to bring special guest Australian Crime Fiction Publisher Liam Jose on the show. Liam chimes in on Australia’s recent controversial policies regarding Internet censorship.

I. Standing Desk Update – How Melanie used stacks of office supplies to prevent cancer (original post link in show notes)

II. Twitstagram- Twitter to add Instagram-like photo filters in the next few months

III. Australian government tries to censor the Internet

IV. The Facebook iOS 6 integration nightmare: Em and Mel learn the hard way about the amount of information iOS Contacts pulls from Facebook based on mobile number and email address.

Source: Brian Farrington via townhall.com

Special Guest Liam Jose with Co-host Melanie Touchstone

Tips on Tap:

1. Zite: Apple’s #1 iPad news app of 2011 is still pretty great. Zite is “Your Personalized Magazine.” The app automatically learns what kind of articles, blogs, and videos you like and gets smarter as you use it.

2. Instagram spam comments are on the rise. How to delete Instagram comments and report abuse. (Tap the comment button as though you were going to comment. Then tap on the comment. Tap the trash icon that appears to the left.)

3. iOS 6 Ad Tracking: How to Opt Out. By default iOS 6 tracks iPhone and iPad owners’ browsing history to serve advertisements. How adjust your iOS ad tracking settings: Settings –>; General –>; About –>; Advertising. You’ll see Limit Ad Tracking. The default toggle is in the OFF position. That means ad tracking is turned on. If you want to opt out of targeted advertising, switch Limit Ad Tracking to the ON position. Note: Being tracked or not is a personal preference.

Show notes:

  1. The Standing Desk Adventure – Melanie Touchstone. missmelt.com, 11/14/12
  2. Twitter to Add Photo Filters to Compete With Instagram – NYTimes.com, 11/6/12
Co-host Emily Binder and Special Guest Liam Jose in the studio

Can’t get enough of Liam Jose? Check out thecrimefactory.com and follow Liam on Twitter.

You can download or stream The Digital Dive at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–>; If you like the show, please subscribe and leave us a review! The Digital Dive Podcast is on Stitcher, the best free podcast streaming smartphone app. If you’re a new subscriber, please sign up with our link below.
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The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in