Gmail’s New Inbox Threatens Email Marketing; Gamer Dads Hack Away Gender Roles – Episode 23

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I. New Gmail Layout Threatens Email Marketing As We Know It
Email is one of the original eCommerce platforms, and it is also one of the most effective for merchants. 83% of small and medium-size businesses say email is critically important to their overall marketing strategy.
So, what happens when the world’s most used email service, Gmail, introduces a new tabbed layout that automatically hides automated marketing emails? Email users rejoice. Marketers cringe. Melanie and Emily weigh in on why this is good news for consumers, but potentially catastrophic news for digital marketers.
Gmail vs EmailMarketing
Reports/Statistics cited:
II. In-Car Navigation Technology Moves to the Windshield
  • GPS navigation company Garmin has developed the HUD for drivers (heads-up display). It’s a portable device that displays navigation information from a smartphone onto the car’s windshield.
  • How: a transparent film affixes to the windshield, or an included reflector lens attaches to the device. You can see real-time navigation information in daytime and nighttime driving situations. The HUD supports iPhone, Android, and Windows Phone 8 devices when used in conjunction with the Garmin StreetPilot1 or Navigon app. HUD cradle: $129.
  • Question: When will mobile phones have the native/quotidian ability to beam onto windshield? This would negate the need for a separate one-trick pony Garmin dock.
III. Dads Hack Video Games to Reverse Gender Roles and Inspire Their Daughters
Some very cool parents who also happen to be developers wanted to make gaming more of an inspiring experience for their young daughters. Examples: Donkey Kong and Zelda were hacked to change up gender roles and make the girl characters heroes.
  • Mario was now under Donkey Kong’s control
  • Pauline was tasked with rescuing the plumber in distress.
Following his successful DK character role reversal for Donkey Kong for NES, father Mike Mika’s YouTube channel shows the hack and lets you download the patch.

Another awesome dad: Small business owner and gamer dad Mike Hoye spent a few weeks hand-tweaking the text in The Legend of Zelda: The Wind Waker so that the main character was referred to as a girl instead of a boy. “I’m not having my daughter growing up thinking girls don’t get to be the hero.” –“I am no man”: For Zelda-playing daughter, dad gives Link a sex change 11/8/12

Big ups to these dads!
Tips on Tap
1) Clapmera – So simple, so genius. Instead of relying on the often frustrating camera timer or someone else to take images from afar, this app takes a picture when you clap. Free camera app for iPhone and iPad.
Free for iPhone and Google Play, FxCamera is a cross between Instagram and Vine.
Just by sharing a single photo taken with FxCamera on Facebook or Twitter, FxCamera will donate a penny for a photo (up to $10,000) to Japan Water Forum.
3) ecorner.stanford.edu – If you’re a fan of TedTalks and other informative, often inspiring video tools for personal growth, take advantage of ecorner.stanford.edu. Melanie recommends one in particular: Carly Fiorina, CEO of Hewlett Packard on leadership, distilling information.

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CYBER ATTACK! – Episode 18

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Cyber Attack - The Digital Dive Podcast

Almost daily, news reports of major corporations falling victim to cyber attacks flood the media. What does this mean for us as individuals? As consumers? As a society? How serious a threat are we facing, and how much of it is media hype?

I. Boston Marathon Bombing media coverage: Twitter’s integral role. From helping runners notify their loved ones amid the chaos, to hospitals communicating occupancy info, to the Boston Police Department announcing the capture of the suspect — Twitter played an important role in the devastating event. Emily and Melanie discuss. To find out ways to help the victims, click here.

II. Spamhaus and other recent/notable cyber attacks. The list of companies that have fallen victim to cyber attacks reads like a Fortune 50 list — Microsoft, Apple, Facebook, Twitter, The New York Times, Sony, and even government entities such as the US Federal Reserve, South Korea, North Korea, etc. have reported major security breaches linked to hackers. Recently, the infamous Spamhaus attack caused a global Internet slow-down by what some experts are calling the biggest cyber attack in history. Click here to see the Cyberbunker building image referenced.

III. Portrait of a Hacker. So, who are the men and women behind cyber attacks? Melanie and Emily discuss hacking history, a common type of attack (denial-of-service attack, or DDoS), and three types of hackers: ethical hackers, hacktavists, and organized cyber crime groups. Is there a such thing as a good hacker?

DDOS

IV. What we’re doing about it. Governments and corporate executives are beginning to realize the severity of a potential cyber attack. Emily and Melanie discuss the ways the EU, U.S., and others are taking protective initiatives.

Tips on Tap

I. FireMe! App – New app which tracks certain negative phrases about bosses and jobs in social media and rates how likely they are to get the poster fired.

II. Vine – Emily’s love/hate relationship with Vine, a sometimes bagbiter new Twitter-owned social media platform that allows users to create six-second .gif-like looping video mash-ups. Less than three months after its January 2013 release, the popular video-sharing service topped the U.S. App Store’s list of free iPhone apps. Emily quoted John Constine’s 4/20/13 techcrunch article about Vine (and this is just poignant in general about how we use smartphones to memorialize moments):

It’s when Vines disintegrate that I get truly angry, though. It’s blatant violation of the implicit value exchange between a human and an app. Rather than live a moment, I recorded it. When I ended up with nothing to show for it, I feel cheated.

III. Shopping for Flights Online: When to Buy – Melanie offers tips on how and when to get the best deal on airfare online.

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You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and/or leave us a review!

The Digital Dive Podcast is on Stitcher, the best free podcast streaming app. New to Stitcher? Please sign up with our link:

Hear us on Stitcher Smart Radio

The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in