Native Ads and Wearable Technology – Episode 25

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Video: Native Ads and Wearable Technology – The Digital Dive Podcast – Episode 25 (Vimeo)
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1. Instagram Ads: Native Advertising (0:55-7:20)

What will it take for a successful native ad to work on Instagram? Hear which brands are succeeding now and why (Timberland, Redbull, Marc Jacobs). The Instagram community is sensitive and accustomed to an intimate app experience, so how IG rolls out advertising is crucial. Emily’s advice: Don’t be irrelevant and don’t be creepy.

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2. Wearables and Google Brain (07:20-12:39)

Mother wearing Google Glass holding baby wearing Google GlassWearable technology: it’s the future. We are so over interacting with our devices on hard surfaces in the physical world. How will the rules of social etiquette adjust for a bunch of Glassholes (10:39)? Emily likens our smartphone addiction to cigarette addiction: both compel the addict to remove themselves from the moment (15:05-15:20). Google Glass can take away the physical barrier – maybe it will bring us back to being present.

Yves Saint Laurent CEO Paul Deneve new Apple VP black and whiteFashion meets technology: (16:40) On July 2, 2013 Apple recruited Yves Saint-Laurent CEO Paul Denève to work on a “special project,” (presumably the iWatch), reporting to CEO Tim Cook. Denève’s career is known for fashion, but this will actually be his second foray with Apple; he was a European marketing and sales manager in the 90s, according to his LinkedIn profile.

Modern memory: The phenomenon known as Google Brain isn’t as bad as it sounds – we hope. Columbia University psychologist Betsy Sparrow et al published key findings in Science (August 2011): Google Effects on Memory: Cognitive Consequences of Having Information at Our Fingertips: “…when people expect to have future access to information, they have lower rates of recall of the information itself and enhanced recall instead for where to access it.” Maybe that isn’t so bad: if the world has changed and made information more readily available, why shouldn’t our brains adapt to locate it faster instead of work on remembering it? It’s all about efficiency, as Melanie will tell you.

3. Alone Together (12:39-14:00)

Digital natives (13:02-13:27) are losing the art of conversation. What’s wrong with the statement, “I’d rather text than talk”? Emily recaps psychologist and sociologist Sherry Turkle’s TED Talk and book Alone Together. Turkle poses the question: what are we losing by using technology to communicate when we want, how we want, and in an abbreviated and controlled manner? “As we expect more from technology, do we expect less from each other?”

(13:30) Melanie reminds us that as humans, we have historically had trouble accepting changes in society, in language, and in our bodies. Here’s our Death of the English Language episode (read: Emily’s head in Downton Abbey): U-Turn Into a Tech-Speak Future – Episode 5

Two great Sherry Turkle quotes:

-The feeling that ‘no one is listening to me’ make us want to spend time with machines that seem to care about us.

-We’re lonely, but we’re afraid of intimacy. And so from social networks to sociable robots, we’re designing technologies that will give us the illusion of companionship without the demands of friendship.

 

Fun/weird: The Intimacy 2.0 Dress: High-tech wearable: clothing responds to your heartbeat. “The ‘Intimacy 2.0’ dress, designed by Daan Roosegaarde, is getting a rise out of the fashion world because its opaque fabric becomes transparent when you get aroused.”

Tips on Tap (20:40-25:12)

  1. Tile App (20:45-22:16) – Tile, the world’s largest lost and found. The Tile App on your phone makes it easy to find anything you have placed a small plastic Tile on. Keep track of your stuff. Preorder now for $18.95. “Works with iPhone 4S, iPhone 5, iPad Mini, iPad 3rd and 4th gen, and iPod Touch 5th gen. New iOS devices will be supported as they become available, as long as they have Bluetooth 4.0 support.”
  2. Closet+ app (22:17-23:56) – “The Swiss Army Knife of style assistants.” Catalogue your wardrobe with phone pix to plan outfits easily. Free on iTunes.
  3. Drinkify.org (23:57-25:10) – Drink and cocktail recommendations based on the music you’re listening to.
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Note: The two videos at the top and bottom of this post are the same, we just wanted the Vimeo option to appear first.

Gmail’s New Inbox Threatens Email Marketing; Gamer Dads Hack Away Gender Roles – Episode 23

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Website update 7/16/13: We are having some theme/layout issues. Will fix them soon. Thanks.
I. New Gmail Layout Threatens Email Marketing As We Know It
Email is one of the original eCommerce platforms, and it is also one of the most effective for merchants. 83% of small and medium-size businesses say email is critically important to their overall marketing strategy.
So, what happens when the world’s most used email service, Gmail, introduces a new tabbed layout that automatically hides automated marketing emails? Email users rejoice. Marketers cringe. Melanie and Emily weigh in on why this is good news for consumers, but potentially catastrophic news for digital marketers.
Gmail vs EmailMarketing
Reports/Statistics cited:
II. In-Car Navigation Technology Moves to the Windshield
  • GPS navigation company Garmin has developed the HUD for drivers (heads-up display). It’s a portable device that displays navigation information from a smartphone onto the car’s windshield.
  • How: a transparent film affixes to the windshield, or an included reflector lens attaches to the device. You can see real-time navigation information in daytime and nighttime driving situations. The HUD supports iPhone, Android, and Windows Phone 8 devices when used in conjunction with the Garmin StreetPilot1 or Navigon app. HUD cradle: $129.
  • Question: When will mobile phones have the native/quotidian ability to beam onto windshield? This would negate the need for a separate one-trick pony Garmin dock.
III. Dads Hack Video Games to Reverse Gender Roles and Inspire Their Daughters
Some very cool parents who also happen to be developers wanted to make gaming more of an inspiring experience for their young daughters. Examples: Donkey Kong and Zelda were hacked to change up gender roles and make the girl characters heroes.
  • Mario was now under Donkey Kong’s control
  • Pauline was tasked with rescuing the plumber in distress.
Following his successful DK character role reversal for Donkey Kong for NES, father Mike Mika’s YouTube channel shows the hack and lets you download the patch.

Another awesome dad: Small business owner and gamer dad Mike Hoye spent a few weeks hand-tweaking the text in The Legend of Zelda: The Wind Waker so that the main character was referred to as a girl instead of a boy. “I’m not having my daughter growing up thinking girls don’t get to be the hero.” –“I am no man”: For Zelda-playing daughter, dad gives Link a sex change 11/8/12

Big ups to these dads!
Tips on Tap
1) Clapmera – So simple, so genius. Instead of relying on the often frustrating camera timer or someone else to take images from afar, this app takes a picture when you clap. Free camera app for iPhone and iPad.
Free for iPhone and Google Play, FxCamera is a cross between Instagram and Vine.
Just by sharing a single photo taken with FxCamera on Facebook or Twitter, FxCamera will donate a penny for a photo (up to $10,000) to Japan Water Forum.
3) ecorner.stanford.edu – If you’re a fan of TedTalks and other informative, often inspiring video tools for personal growth, take advantage of ecorner.stanford.edu. Melanie recommends one in particular: Carly Fiorina, CEO of Hewlett Packard on leadership, distilling information.

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You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and/or leave us a review!

The Digital Dive Podcast is on Stitcher, the best free podcast streaming app. New to Stitcher? Please sign up with our link:

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The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in

Google Now for iOS, Amazon vs. Netflix, & Surprising Twitter Study – Episode 19

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Netflix vs. Amazon punching bagsTopics

  1. In response to Netflix‘s exclusive programming featuring their hit series House of Cards, Amazon announced in March 2013 that they were creating a Zombieland pilot. On April 19, 2013 they released Amazon Original Series as fourteen original pilots available free to Amazon Prime members. Users vote on their favorites and Amazon will likely produce two winners as full series. Emily gives the run-down on both House of Cards and a couple of the Amazon pilots: Those Who Can’t and Betas. Follow-up from Episode 14. P.S. Downton Abbey fans, by the end of 2013, Prime Instant Video will be the only paid streaming service to offer Downton Abbey. Hulu Plus and Netflix are out.
  2. Google_Now_iPad_and_iPhone_610x414Google Now comes to iOS.  Available since July 2012 for some Android users, Apple device owners now have access to the clairvoyant Google Now by signing into one’s Google account in the free Google app for iPhone, iPad, or iPod touch.
    The nascent Google Now is a savvy digital assistant in ways that Siri can’t compete. Because Google records its users’ actions in all of its products (from web search to Maps to Gmail to Google+ and more) it has access to massive amounts of data and the ability to triangulate personal information, behavior patterns, calendar events, contacts and more. The potential for Google Now is quite exciting. Some users have concerns over privacy issues. However Emily is happy to benefit from the data she is already sharing with Google in exchange for predictive, personalized assistance. How will Apple and Facebook compete?
  3. Instagram app update: 5/3/13: Now users can tag other IG users in photos like you tag friends in Facebook photos. Tags must be approved.
  4. Best Brands on Twitter: Social Media startup Nestivity released their list of the top 25 most engaged brands on Twitter – we look at the top 10 and why they are successful.

About the List:

  • Brands were selected based on the results of a study that examined how brands cultivate relationships with influencers, customers, and advocates on Twitter.
  • Primarily using push marketing on Twitter doesn’t work (obviously)
  • Conducted by Evolve Capital Inc. (private equity firm) and UCLA Anderson School of Management, the study looked at the top 100 most-followed brands on Twitter, analyzing over 739,000 tweets over one month.
  • Significant: study was backed by a private equity/venture capital fund. Investors are paying attention and putting money into researching the success of brands on Twitter. Investor attention is often a barometer of the times; the players who have a major say in the lifespan and  ultimate success of companies and industries are making a real connection between brand engagement on Twitter and a company’s bottom line.
  • High follower count also did not necessarily mean an engaged audience: “While all of the 25 most engaged Twitter accounts had over a million followers, so did the bottom 70% of the same.”
  • 76% of content that was shared (RT’d) had a photo attached, and 18% had a video as part of the message.

Top 10 Brands on Twitter:

  1. Notebook of Love
  2. Disneywords
  3. ESPN
  4. Playstation
  5. Disney
  6. Chelsea Football Club
  7. BBC Breaking News
  8. NASA
  9. CNN Breaking News
  10. Instagram

Tips on Tap:

  1. Twitter Keyboard Shortcuts:
    M = new direct message
    N= new tweet
    R = reply
    T = retweet
    GR = Mentions
    GH = Home
    GM – Messages
    . = load new tweets
  2. Tips to resize and optimize layout of web images:
    A. Two free tools to resize web images: Picresize and Resize Your Image
    B. When resizing, c
    hoose small file sizes: Upload a PNG or JPG not too much larger than your desired image size. Choose PNG or JPG over BMP as the file format. Your site load times will benefit.
    B. Have subjects (people, animals, products, etc.) facing in toward the block of text instead of outward and away from the text.
  3. Smartskin Condoms for Smartphones
    Sex sells. This thermoplastic skin slips on and stretches to fit and protect your iPhone 4/4s/5 or Galaxy S3. Water-resistant plastic wraps retain touchscreen and call functionality and 98% camera clarity. Note that neither headphones nor cables can be used with Smartskin. Up to three uses per tab/pack. Smartskin from Firebox costs $18.50.

Show Notes:

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You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and/or leave us a review!

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The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in

Fake Online Reviews, Mobile in 2013 and Kindle Fire HD vs. iPad – Episode 11

2013 mobile domination
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2013 mobile dominationI. Kindle Fire HD vs. iPad 2
Longtime Apple fan Emily Binder gives a surprising review of her newest device: Kindle Fire HD Tablet. Find out how it measures up against her beloved iPad 2.

II. Mobile in 2013
As we turn the corner into the New Year, Melanie and Emily give their predictions for the mobile industry in 2013.

III. Fake Online Reviews

Bogus online reviews are becoming an area of increasing concern as more and more studies reveal just how prevalent they’ve become. We explain how to spot a fake review. Gartner predicts that by 2014, 10-15% of online reviews will be paid for by companies.

Tips on Tap
1. Instaport
How to delete your Instagram account and download your photos: The new Instagram Terms of Use, effective 1/19/13, have many users concerned about how Instagram (and ultimately, its owner, Facebook) can use their photos and data. Whether you want to leave Instagram or not, Instaport is a useful free web app that allows you to download your Instagram photos to a ZIP file. Be prepared for a long wait time during peak hours. Photos will be 612×612 pixels. Export to social networks like Facebook and Flickr is supposedly coming soon.

2. RedLaser
This highly acclaimed app works as a shopping tool that allows you to scan barcodes while shopping to compare costs at nearby locations and online. redlaser.com

3. How to Hide Your Last Name on Foursquare
Effective 1/28/13, Foursquare’s updated privacy policy means that users’ full names will always be displayed. Sometimes Foursquare only shows the first name and last initial, but users found this confusing, according to Foursquare’s announcement email. You can alter your full name in your settings and make your last name an initial (or anything you want).

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You can download or stream The Digital Dive at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and leave us an (authentic) review!The Digital Dive Podcast is on Stitcher, the best free podcast streaming app. If you’re new to Stitcher, please sign up with our link below.Hear us on Stitcher Smart Radio

U-Turn Into a Tech-Speak Future – Episode 5

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Emily and Melanie are embroiled with their technology this week:

The Death of the English Language?

Hoverboard

Is internet/text slang (tech-speak) destroying English as we know it, or is it part of a natural progression toward more efficient communication?

U decide who’s rite: Melanie Embracing Change or Crotchety Hoverboard Granny Em.

Google Shopping– Melanie sounds off on the degradation of Google Shopping. What’s worse– that Google Shopping replaced natural search results with paid ones, or the terrible excuse they’ve given for doing so? Why Etsy sellers and small businesses will lose.

The Notorious Apple Maps– Not since Antennagate has Apple made such a blunder in user experience. Get ready for a lot of u-turns.

Tips on Tap:

1. iPhone Texting Shortcuts

2. VoterHub – voter information and social network website and app

3. Gmail tip: Send mail as multiple non-Gmail email accounts without the pesky “On Behalf Of” giveaway.

Listen or subscribe in iTunes

Links:

New theme music by Alex Sokol


You can download or stream this show at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and leave us a review! The Digital Dive Podcast is on Stitcher, the best free podcast streaming smartphone app.
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The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in

Ask Forgiveness, Not Permission: iOS 6, Futuristic Hiring, App Privacy Pitfalls – Episode 4

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iOS 6 update: Apple Maps, user data privacy in apps; future hiring and Big Data- talent management; LinkedIn iPhone app security, Facebook iPhone integration.
Topics:

iOS 6 update

  • Do Not Disturb feature
  • Improved Calendar and Contacts privacy settings
  • Facebook integration, now native:
  • How to turn off syncing your Facebook friends contact info and birthdays into your iPhone
  • The shift toward native iOS control over user data sent to apps
  • Apple Maps vs. Google Maps
  • Passbook and mobile payments
  • iPhone 5
  • Lightning dock connector

Big Data and Future Hiring Practices:

  • Talent based hiring allows employee screening, questionable?*
  • Psychographic profiling

Ask forgiveness, not permission app developer culture

  • LinkedIn iPhone app privacy issues

Random: Emily’s continued “In the Future” theories: inter-vehicle communication

The Sass: Who would seriously put their mobile phone number on Facebook?

Tips on Tap:

1. Windows: How to rename a batch of IMG_xxxx photos with a category name such as Beach_Day_043

2. Employee online monitoring at work: packet sniffers and how to hide your activity using a VPN. (Or just don’t do anything you know you shouldn’t do.)

3. iconfinder.com is a free graphics website with royalty free .png images useful for infographics, chiclets, and blog images*

Listen or subscribe in iTunes

*Show Notes – Links

1. Your iPhone calendar isn’t private—at least if you use the LinkedIn app | The app scrapes subject lines, meeting times, participants, notes, and more. 6/6/12 (Note: the app has since been updated, but for context see article)

2. Meet the New Boss: Big Data | Companies Trade In Hunch-Based Hiring for Computer Modeling. 9/20/12

3. iconfinder.com


You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please leave us a review!

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The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in

Sense of Entitlement – Episode 1

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The long awaited first episode of The Digital Dive PodcastTM: Emily Binder of emilybinder.com and Melanie Touchstone of missmelt.com discuss a smattering of digital topics from social marketing to search, Facebook, Pinterest, Google, and Instagram, to user psychology and more (in less than 23 minutes!)
What you need to know about technology… without ever fully giving in.

Listen or subscribe in iTunes

This twenty-five minute bi-weekly podcast quickly hashes out and ties together what’s happening in digital that matters: social media, marketing, emerging technology, and guilty tech/app/ego pleasures.

Topics:

  • Instagram
  • Sense of entitlement and privacy demands
  • Facebook
  • Like button / +1 button
  • Google. Social search.
  • Pinterest
  • Social bookmarking. Twitter – favorite tweets.
  • Tips on Tap – 3 Things to Know This Week

Bear with us as we get this thing rolling. Questions or comments? Write below or tweet us @thedigitaldive_ or @emilybinder or @misssmelt

You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory –> If you like the show, please leave us a review!

Follow us on Twitter @thedigitaldive_  and Like us on Facebook. (Really, help us spread our seed!)

On Vimeo: The Digital Dive Podcast

The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in