2013 FCC Marketing Guidelines & Your Neighbor’s Leftovers – Episode 26

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Apple v Samsung smartphones arm wrestling

I. The Samsung Apple War Continues.
The race for digital watch device domination ensues; Melanie weighs in on why Apple and Samsung are becoming the modern day Hatfield and McCoys. Are you pro Apple? Pro Samsung? More importantly, does it even matter anymore? Melanie and Emily ask if brand loyalty is becoming extinct.

II. FCC / FTC Requirement for Telemarketing Robocalls and New Social Media Guidelines.
In April 2013, the FTC announced they would be updating the 1991 Telephone Consumer Protection ACT (TCPA) to align it with the FTC’s Telemarketing Sales Rules, part of the Do-Not-Call Implementation Act. Text messages are classified with auto-dialed “telemarketing robocalls,” and requires “prior express written consent” from the recipient. Consent can take the form of an “email, website form, text message, telephone key press, or voice recording.” –Written Consent Required for SMS by October 2013

March 2013 update to the Dot Com Disclosures addresses current online and mobile advertising environments, including suggestions for marking social media posts as ads. New 2013 FTC marketing regulations send a clear message to marketers everywhere. Stricter guidelines for contacting and marketing to consumers. Your customer email list may go to zero unless you’ve always had default unchecked email opt-in boxes and a conspicuous paragraph legal disclosure at time of opt-in (which is no one). Effective in October 16, 2013: companies and brands now need to comply with “clear and conspicuous” disclosure at the time of email opt-in.

These measures protect consumers and may benefit marketers in eventually whittling down contact lists to more targeted recipients. But it’s going to be a scramble to reconfirm your existing customers’ opt-ins before October.

How to opt out: Emily urges listeners to join the National Do Not Call Registry.

How to opt out of email marketing:
Register for the eMPS, the Direct Marketing Association’s (DMA) Email Preference Service. You can remove your email from national lists. What is DMA eMPS?

How to opt out of direct mail:
DMAchoice: The Direct Marketing Association’s (DMA) Mail Preference Service (MPS) lets you opt out of receiving unsolicited commercial mail from many national companies for five years. Registering with the MPS will put your name on a “delete” file which will reduce most of your unsolicited mail. Register for DMA’s Mail Preference Service online.

orange Lego man robot telemarketing on black rotary phone robocallsTips on Tap

I. An app for eating strangers’ leftovers. No, we’re not kidding. LeftoverSwap “encourages people to share their leftovers and eliminate food waste while making us more social.” Socially and environmentally conscious, but can it withstand the “ew” factor?

II. Databoard for Research Insights a presentation and inforgraphic/stats tool by Google.    This interactive tool helps you quickly find what you need from Google’s vast research archives.

III.  UberConference: It’s the easiest way to host or join a conference call from mobile. Uber Conference offers free visual conference calls (see callers’ complete social profiles, always know who’s talking, and mute, hang up, or “earmuff” specific callers, etc.) It’s a user-friendly, robust free conference call app and brainchild of Google Voice guru Craig Walker. Select attendees from your phone’s contact list and UberConference automatically calls, emails, or texts them to join, no PIN required. Available in the App Store and Google Play for Android. Tiers: Free basic account, $10/month Pro Account, and Business Accounts.

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Native Ads and Wearable Technology – Episode 25

Video thumbnail - Emily Binder and Melanie Touchstone - pisode 25 - The Digital Dive Podcast
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Video: Native Ads and Wearable Technology – The Digital Dive Podcast – Episode 25 (Vimeo)
–>Watch on YouTube

1. Instagram Ads: Native Advertising (0:55-7:20)

What will it take for a successful native ad to work on Instagram? Hear which brands are succeeding now and why (Timberland, Redbull, Marc Jacobs). The Instagram community is sensitive and accustomed to an intimate app experience, so how IG rolls out advertising is crucial. Emily’s advice: Don’t be irrelevant and don’t be creepy.

Skinput arm - The Digital Dive Podcast- Native Ads and Wearable Technology

2. Wearables and Google Brain (07:20-12:39)

Mother wearing Google Glass holding baby wearing Google GlassWearable technology: it’s the future. We are so over interacting with our devices on hard surfaces in the physical world. How will the rules of social etiquette adjust for a bunch of Glassholes (10:39)? Emily likens our smartphone addiction to cigarette addiction: both compel the addict to remove themselves from the moment (15:05-15:20). Google Glass can take away the physical barrier – maybe it will bring us back to being present.

Yves Saint Laurent CEO Paul Deneve new Apple VP black and whiteFashion meets technology: (16:40) On July 2, 2013 Apple recruited Yves Saint-Laurent CEO Paul Denève to work on a “special project,” (presumably the iWatch), reporting to CEO Tim Cook. Denève’s career is known for fashion, but this will actually be his second foray with Apple; he was a European marketing and sales manager in the 90s, according to his LinkedIn profile.

Modern memory: The phenomenon known as Google Brain isn’t as bad as it sounds – we hope. Columbia University psychologist Betsy Sparrow et al published key findings in Science (August 2011): Google Effects on Memory: Cognitive Consequences of Having Information at Our Fingertips: “…when people expect to have future access to information, they have lower rates of recall of the information itself and enhanced recall instead for where to access it.” Maybe that isn’t so bad: if the world has changed and made information more readily available, why shouldn’t our brains adapt to locate it faster instead of work on remembering it? It’s all about efficiency, as Melanie will tell you.

3. Alone Together (12:39-14:00)

Digital natives (13:02-13:27) are losing the art of conversation. What’s wrong with the statement, “I’d rather text than talk”? Emily recaps psychologist and sociologist Sherry Turkle’s TED Talk and book Alone Together. Turkle poses the question: what are we losing by using technology to communicate when we want, how we want, and in an abbreviated and controlled manner? “As we expect more from technology, do we expect less from each other?”

(13:30) Melanie reminds us that as humans, we have historically had trouble accepting changes in society, in language, and in our bodies. Here’s our Death of the English Language episode (read: Emily’s head in Downton Abbey): U-Turn Into a Tech-Speak Future – Episode 5

Two great Sherry Turkle quotes:

-The feeling that ‘no one is listening to me’ make us want to spend time with machines that seem to care about us.

-We’re lonely, but we’re afraid of intimacy. And so from social networks to sociable robots, we’re designing technologies that will give us the illusion of companionship without the demands of friendship.

 

Fun/weird: The Intimacy 2.0 Dress: High-tech wearable: clothing responds to your heartbeat. “The ‘Intimacy 2.0’ dress, designed by Daan Roosegaarde, is getting a rise out of the fashion world because its opaque fabric becomes transparent when you get aroused.”

Tips on Tap (20:40-25:12)

  1. Tile App (20:45-22:16) – Tile, the world’s largest lost and found. The Tile App on your phone makes it easy to find anything you have placed a small plastic Tile on. Keep track of your stuff. Preorder now for $18.95. “Works with iPhone 4S, iPhone 5, iPad Mini, iPad 3rd and 4th gen, and iPod Touch 5th gen. New iOS devices will be supported as they become available, as long as they have Bluetooth 4.0 support.”
  2. Closet+ app (22:17-23:56) – “The Swiss Army Knife of style assistants.” Catalogue your wardrobe with phone pix to plan outfits easily. Free on iTunes.
  3. Drinkify.org (23:57-25:10) – Drink and cocktail recommendations based on the music you’re listening to.
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Note: The two videos at the top and bottom of this post are the same, we just wanted the Vimeo option to appear first.

Truly Secure Messaging, Data Encryption, and Twitter Faux Pas – Episode 24

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Data Security: If you're not paying for the product, you are the product. The Digital Dive Podcast

In the wake of continual major data security breaches, Edward Snowden’s NSA leak, and countless new startups in the Privacy/Security sector, all eyes have been on the growing concern of protecting information in the digital world.

This week, The Digital Dive Podcast examines data encryption. From the early days of walkie talkies to TETRA, standard public-key cryptography, and end-to-end encryption (E2EE), the promise of a secure transfer of information is often murky.
Also, did you know that the Facebook Like counter button on blogs and articles counts more than just Likes? Shares and Comments are included. (Thanks Mari Smith.)

I. Heml.is

Pirate Bay co-founder Peter Sunde et al.’s crowdfunded, in-development app Hemlis (Swedish for “secret”) endeavors to offer a more secure communication channel than texting, email, and apps like Snapchat and WhatsApp. Hemlis promises to surpass these channels by using end-to-end encryption (like iMessage and Facetime) which makes the content of users’ messages unretrievable even by Hemlis employees. Coming soonish for iPhone and Android. DDP asks, “Could secure messaging apps like Hemlis change mobile industry standards for communication or become just another attempt to capitalize on growing public paranoia?”

Hemlis video referenced in the episode:

II. Thanks, But No Thanks: a Twitter PSA

Co-host Melanie Touchstone makes a plea to Twitter users to stop tweeting and DMing “Thanks for the Follow” messages. Also, again: death to auto-DMs.

Tips on Tap:

1.iPhone screenshot how to respond to incoming calls with a message or reminder (Update: this tip applies to iOS 6:) iPhone shortcut for responding to calls: If you receive a call when you’re busy, but you want to respond with a text or call back later, you can with the phone icon on the bottom right (to the right of Decline and Answer). Slide it up while the call is coming in and choose from the available options: Select Reply With Message to send a default message to the caller (adjustable in Settings). Choose Remind Me Later to set up a reminder for a certain time or place.

2. iPhone typing shortcut: (update: still works on iOS 7) Quickly switch between alphabetical and numerical keyboards. Especially useful for inserting the @ symbol in an email address or adding punctuation marks and currency symbols. While typing on the alphabetical keyboard, hold down the 123 on bottom left and drag your finger up to the character you wish to insert. Then release and the phone automatically switches you back to the alphabetical keyboard. This will save you at least two keystrokes for every character. Howcast video: How to Type Faster on Your iPhone

3. Grid app – Great new free spreadsheet app for iOS. This beautiful “spreadsheet on steroids” lets you incorporate images, graphs, to-do lists, and links. Think Pinterest + MS Excel + infographic. Grid was created by an ex-Excel developer and is highly visual.

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You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and/or leave us a review!

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CYBER ATTACK! – Episode 18

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Cyber Attack - The Digital Dive Podcast

Almost daily, news reports of major corporations falling victim to cyber attacks flood the media. What does this mean for us as individuals? As consumers? As a society? How serious a threat are we facing, and how much of it is media hype?

I. Boston Marathon Bombing media coverage: Twitter’s integral role. From helping runners notify their loved ones amid the chaos, to hospitals communicating occupancy info, to the Boston Police Department announcing the capture of the suspect — Twitter played an important role in the devastating event. Emily and Melanie discuss. To find out ways to help the victims, click here.

II. Spamhaus and other recent/notable cyber attacks. The list of companies that have fallen victim to cyber attacks reads like a Fortune 50 list — Microsoft, Apple, Facebook, Twitter, The New York Times, Sony, and even government entities such as the US Federal Reserve, South Korea, North Korea, etc. have reported major security breaches linked to hackers. Recently, the infamous Spamhaus attack caused a global Internet slow-down by what some experts are calling the biggest cyber attack in history. Click here to see the Cyberbunker building image referenced.

III. Portrait of a Hacker. So, who are the men and women behind cyber attacks? Melanie and Emily discuss hacking history, a common type of attack (denial-of-service attack, or DDoS), and three types of hackers: ethical hackers, hacktavists, and organized cyber crime groups. Is there a such thing as a good hacker?

DDOS

IV. What we’re doing about it. Governments and corporate executives are beginning to realize the severity of a potential cyber attack. Emily and Melanie discuss the ways the EU, U.S., and others are taking protective initiatives.

Tips on Tap

I. FireMe! App – New app which tracks certain negative phrases about bosses and jobs in social media and rates how likely they are to get the poster fired.

II. Vine – Emily’s love/hate relationship with Vine, a sometimes bagbiter new Twitter-owned social media platform that allows users to create six-second .gif-like looping video mash-ups. Less than three months after its January 2013 release, the popular video-sharing service topped the U.S. App Store’s list of free iPhone apps. Emily quoted John Constine’s 4/20/13 techcrunch article about Vine (and this is just poignant in general about how we use smartphones to memorialize moments):

It’s when Vines disintegrate that I get truly angry, though. It’s blatant violation of the implicit value exchange between a human and an app. Rather than live a moment, I recorded it. When I ended up with nothing to show for it, I feel cheated.

III. Shopping for Flights Online: When to Buy – Melanie offers tips on how and when to get the best deal on airfare online.

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You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and/or leave us a review!

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Tracking Clicks, Eyes, and Bodies – Episode 17

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eye-trackingTechnology (read: customer or user tracking) is providing marketers with more data to effectively target ads and better plan brick and mortar store layouts. The improvements in customer tracking both online and offline can lower advertisers’ CPA and improve the shopping, browsing, or Facebook user experience. Emily and Melanie consider the accompanying privacy issues this episode.

I. Samsung Galaxy S4 and T-Mobile Update

Features a five-inch screen, 13 megapixel camera, Eraser on camera to remove photobombers, eye control, smart audio settings, instant translation tilt to scroll, and more. This might be Emily’s next phone.
T-Mobile announced that it will offer iPhone 5 beginning April 12, 2013 with no contract and an option for a monthly payment plan. This is a major contrast from other major carriers like Verizon and AT&T with two-year minimum contracts. Power to the people sort of!

II. Facebook Custom Audiences and Lookalike Audiences, Facebook hashtags and the new News Feed.

Recently launched Facebook Lookalike Audiences expands upon Custom Audiences. Advertisers can target ads to users similar to those in their Custom Audiences, which contains data like email addresses, phone numbers, and user IDs.

III. Facebook Exchange (FBX)

When it launched FBX in Sept 2012, Facebook was home to 25% of the Internet’s display ads.  In February, Facebook announced it was partnering with data brokers Datalogix, Acxiom, Epsilon, and BlueKai so that FBX program advertisers could get even better data about their target audiences. FBX takes users’ general Internet browsing history and uses cookies to target ads on Facebook. Here is a dizzying visual of how FBX works.
Retail customer traffic heatmap
Retail customer traffic heatmap. cnet.com 3/7/13

IV. Smart Retail Customer Tracking Using Security Cameras

San Francisco startup Prism Skylabs has developed sophisticated technology that helps business owners track and analyze customer behaviors in their retail stores. Store owners can create timelines and heatmaps showing areas of the store where customers gravitate. Officially launched in late November 2012, Prism Skylabs has dozens of major retailer clients who pay $50/month per store.

Tips on Tap

  1. After changing your Facebook password: How to reestablish the permission between Instagram and Facebook on iOS so that you can post directly to Facebook from Instagram. Apple’s instructions are not clear or complete — you will think you’re stuck in an infinite reset loop.
  2. Babbel app – “Learning languages online made easy.” Available in any browser and as an app for iOS, Android, KIndle Fire, and Windows 8.
  3. System Util: an app to monitor iPhone performance and CPU: System Util

Show Notes

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You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and leave us a review!

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Love in the Digital Age: The Good, the Bad, & the Ugly – Episode 16

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Love in the Digital Age

This week on the DDP, Melanie and Emily discuss the way technology has radically changed the world of dating and relationships – for better and for worse. Take a walk through the good, the bad, and the ugly ways that social media, online dating sites, search engines, etc. impact the fundamentals of romance in modern culture. Is the level of transparency afforded by technology a good thing?

I. “Facebook me.” – When first meeting, how soon should you share your social profile? Is sharing a social profile more intimate than sharing a phone number?

II. Online dating websites – The popularity of online dating sites has skyrocketed over the past few years, and the average age of users is dropping. The co-hosts discuss the advantages and disadvantages of meeting organically vs. meeting online. Is there still a stigma?

III. Breaking up digitally – “Out of sight, out of mind” is increasingly difficult as individual online presences grow. Avoiding an ex online can be almost impossible when you have mutual friends. Listen for websites and apps that can help ease the pain.

Online Dating

Tips on Tap:

I. Block Your Ex –  Browser add on that blocks you from seeing your ex on social media, search engines, and blog networks. blockyourex.com

II. Never Liked it Anyway – Online marketplace to sell gifts from exes that are too hard to keep. neverlikeditanyway.com

III. What to do if your site gets hacked: Informative videos from Google Webmaster.

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You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and leave us a review!

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CAS Internet Piracy Crackdown and Outlook.com’s War on Gmail – Episode 15

MPAA Anti-Piracy PSA
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Melanie Touchstone and Emily Binder are back this week for lucky 15 covering the Center for Internet Security’s new Copyright Alert System, an ISP-backed online piracy crackdown plus Microsoft’s launch of Outlook.com email.

I. The 6 Strikes Copyright Alert System – MPAA Got Time For That

MPAA Anti-Piracy PSA
Appearing before your DVD feature film, the much-loved PSA from MPAA’s “Piracy — It’s a Crime” campaign c. 2005

The Copyright Alert System –  A collaboration between the Center for Copyright Information, the MPAA, RIAA, and Internet service providers aimed at curbing illegal downloads of copyrighted content. Watch the CAS Process video.

  • What it means for users, peer to peer downloads, online piracy, and your home Internet account status and speed. Remember, email and Dropbox etc. are safe from the CAS monitoring. However, MPAA and RIAA got time for that when it’s P2P.

II. Outlook.com

  • If you are a user of Hotmail, MSN or other Microsoft email services you will (if you haven’t already) notice a major change: When you sign in, you’re sent to a new service called Outlook.com.
  • “Outlook? As in what I use at work?” Yes. But Microsoft is now adapting the Outlook brand for personal, web-based email services as well. It’s part of a broad makeover that includes the company’s overhaul of the Windows operating system and the Office software suite.
  • Outlook.com is a challenge to Gmail in several ways, including the touted benefits:
    • Email content will not be used to target ads (something many users don’t like about Gmail)
    • Outlook integrates with social networks such as Facebook and Twitter
    • Users can alternate email addresses without signing up for additional accounts
    • Customizable filters like “shipping updates”
    • Clear the trash can and still have a chance to recover deleted emails from the server

Tips on Tap

      1. Slice – this free app “keeps track of what you buy, effortlessly” using your email inbox. Slice tracks your shipments, online orders, and triggers alerts when items you have recently purchased go on sale. For iPhone, Android, and web.
      2. Blackl.com – a “green” search engine powered by Google, Blackl is essentially Google search in your browser on a black background. AMOLED screens use a lot less power displaying black instead of white. (AMOLED = Active-Matrix Organic Light-Emitting Diode, the technology used in most smartphone screens.)
      3. How to Evade the Copyright Alert System (CAS): The most obvious solution: Stream, don’t download. Jared Moya offers four more workarounds including Usenet, upgrading your residential account to a business account, and using a VPN. – zeropaid.com, 2/26/13

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The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in

Super Bowl Ads, Netflix’s TV “Binge-Watching” Model & the Content Renaissance – Episode 14

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Topics: The most popular 2013 Super Bowl ads and advertisers’ attempts to engage viewers on social, Netflix’s game-changing business model, the television renaissance, and our predictions on the future of media consumption.

I. Super Bowl Ads
Melanie and Emily review the most talked about Super Bowl commercials & ads of 2013, including:

  • Ram Trucks – “Farmer” – Paul Harvey (Dodge – Chrysler)
  • Budweiser – “Brotherhood”
  • Jeep – “America Will Be Whole Again” – Oprah (Chrysler)
  • Mercedes-Benz – “Soul” – Willem Dafoe
  • Oreo – “Dunk in the Dark” (Twitter photo post) – total show stealer

Judge for yourself–you can watch this year’s Super Bowl commercials here

II. Netflix
Netflix is changing the traditional television viewing model from trickle out to “binge watching” with their new series House of Cards. Will this decisive shift in TV consumption change the future of television? Will the “I Want it Now” mentality extend to new film releases? Listen for Melanie’s prediction on the future of movie theaters.

Tips on Tap:

I. Prompt Me Nina — Password reminder app created by 14 year old British Teen Nina Devani. Customized password reminder question prompts.

II. UnoDNS — Paid Service lets you access your Netflix, Hulu & Spotify accounts from outside the country.

III. 1Weather App — Excellent free weather app for Android available on Google Play

Show Notes:
Most social TV event ever?
By Bluefin’s measure, Super Bowl social media activity peaked during Beyonce’s halftime performance with 366,000 comments per minute. By comparison, well ahead of the 261,000 comments per minute generated the moment Barack Obama was reelected.

Twitter: the Super Bowl generated a total of 26.13 million tweets, according to SocialGuide, which was nearly as many as all three of last year’s presidential debates combined (27.63 million total, peak of 10.87 million).
Super Bowl is most social TV event ever 2/5/13

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Facebook Fake Accounts, Timeline Changes, and Your Digital Legacy – Episode 12

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1) Passing Down Digital Assets After Death
Emily and Melanie argue about whether acknowledging your digital footprint in your last will and testament is ridiculous (and what is at stake).digital footprint social media

  • What happens to your email, social media, blog, photos, cloud documents, financial, professional, and gaming accounts when you die?
  • Why online accounts matter after death:
  • 1) Wishes of the deceased: do they want the FB account up as a memorial? for how long? who should be trusted with the emails, records, photos, videos, messages, etc.?
  • 2) Money: U.S. consumers value their digital assets, on average, at nearly $55,000. 2011 McAfee Survey. That includes MMOG (massive multiplayer online game) assets, photos, projects, hobbies, personal records, career information, entertainment, and email.
  • “Online companies face a ‘patchwork of state laws’ and are usually cautious when it comes to granting access to a deceased user’s account.” -via nbcnews.com
  • U.S. General Services Administration recommends you set up a social media will
  • Only five states’ estate laws include digital assets: CT, RI, OK, IN, and ID. Some statutes only relate to email. Just OK and ID clearly include social networking and blogging as part of an estate (well done, y’all).
  • How to: digital estate planning – Consider using a paid service on this list: thedigitalbeyond.com/online-services-list/

2) Fake Facebook Accounts – Categories, Prevalence, Issues Like Fake Clicks

  • The “bad actors” that Facebook targets are people with many fake accounts
  • As of 8/1/12, CNET reports 8.7%, or 83.09M accounts are fake: “Facebook estimates that 4.8% are duplicate accounts, 2.4% are user-misclassified accounts, and 1.5% are undesirable accounts.”
  • We want to ensure that one of the core tenets of Facebook is that you have your unique identity on Facebook.” -Facebook’s Vice President of Global Marketing Solutions Carolyn Everson to Business Insider

3) Facebook to roll out more Timeline changes

  • In New Zealand and parts of Europe, FB has started to roll out new changes to Timeline. Changes to expect for profiles (and probably brand pages eventually):
  • Boxes below your cover image will be replaced with a simpler, tabbed design. Posts in single wide column on the left as opposed to being randomly split into two columns.
  • New “collections manager” lets you drag to reorder your collections (e.g. maps and friends)
  • Nods to Twitter: 1) Subscribers will be called followers. Subscribers/followers are different from friends.
  • 2) Your name will appear in white over the bottom of your cover photo. Basic info including location and job will be located to the right of your profile pic instead of below.

4) Facebook Ads, Mobile, and Stock

  • Facebook shares are way up ($30/share).
  • Mobile has gone from being perceived as a challenge to Facebook toa huge opportunity.
  • Mobile revenues predicted to make up 20%-24% of Facebook’s overall top line in Q4-2012, up from 3% in Q2-2012.
  • Analyst Anmuth says mobile will generate $2.13 billion for Facebook in 2013, up from his previous $2 billion estimate.
  • FB mobile revenues to surpass desktop in 2014
  • Ads in the Newsfeed are much more effective than ads on the right side
  • Facebook Gifts – predicted to contribute $1 billion+ by 2015, and 5% of Facebook’s profits in 2013.
  • Advertisers love Facebook’s ad exchange, which has tons of room to grow. –Business Insider 2/2/13

Tips On Tap

1. Home Inventory: As we begin a new year, here’s a life admin tip to ensure that your home or renter’s insurance really will cover you if disaster strikes. With camera phones and free online storage services like Google Drive and Dropbox, you have no excuse not to make a video documenting your possessions and store it in the cloud. Try CNET’s recommended WhatYouOwn – home inventory software. Free trial version for Mac OS or Windows 8. Why create a home inventory:
  • Purchase enough insurance to replace things you own.
  • Get insurance claims settled faster.
  • Substantiate losses for income tax return.

2) AppGratis is a free iPhone app that recommends a new app each day that’s free for that day. It is available on Android in France and should be coming to the US soon. Emily downloaded the super skeuomorphic Daily Weather app. Its merits are discussed.

3) Digitally Imported App– http://www.di.fm/ “Digitally Imported – Addictive Electronic Music 24/7”

  • A free music streaming app with premium membership option.
  • Great for serious electronic and progressive music fans because it is genre-specific and very extensive in sub-genre channels
  • Social: Community tab displays Facebook and Twitter conversations
  • Radio shows can submit demos to be on the dozens of stations
  • They air popular shows like Armin Van Buuren’s A State of Trance, Carl Cox Global with Carl Cox and Friends at scheduled times, otherwise you can stream Channels

Show Notes

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You can download or stream The Digital Dive at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and leave us an (authentic) review!The Digital Dive Podcast is on Stitcher, the best free podcast streaming app. If you’re new to Stitcher, please sign up with our link below.Hear us on Stitcher Smart Radio

What to Do When Phone Falls in Water + Social Media Catastrophes of 2012 – Episode 10

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I. What to Do When Your Phone Falls in Water– Many of us have faced that dreaded moment: one minute you’re sending a text, the next minute you’re panic-stricken fishing your phone

Smartphones don't come with floaties

out of a puddle/toilet/pool, etc. In the wake of Melanie’s recent iPhone nosedive into a cup of water, Rube Goldberg-style, the ladies give you step-by-step directions of what to do when that unfortunate digital dive occurs.

 

 

II. Top Social Media Catastrophes of 2012 (and What We Can Learn From Them)-

yeah, not good...

Chick-fil-A’s fake Facebook profile. An NRA journal’s untimely message. StubHub’s self-deprecating tweet. You’ve heard the stories, now Emily and Melanie look back at them and discuss what we can learn from some of the year’s biggest social media blunders.

Tips on Tap:

I. Ever wonder what you say in your sleep? Want to prove that your partner is snoring? With the Sleep Talk Recorder app, you can do just that. This handy little app for iPhone and Android picks up on your sleep babble and strange sounds in the night and records them (without all of that dead-space in between). Try it out, and take a look at some hilarious findings other users have submitted. sleeptalkrecorder.com

II. The Fiscal Cliff Calculator– how will it impact you? We’re all sick of hearing about the fiscal cliff, but as we near the metaphor’s edge it’s worth taking a look at how it will impact you. Enter your information (filing status, income, and the like) into the calculator and then choose from a drop down that then compares your tax withholdings, etc. under the current law with several potential outcomes. taxpolicycenter.org/taxcalculator/index.cfm

III. Learnvest.com – Learnvest is a website, smartphone app, and email newsletter geared toward professional women. It offers advice about myriad financial topics from negotiating a raise to navigating tax law, dealing with awkward financial situations or different money attitudes with friends and family, etiquette for paying the bill at a business meal, saving for retirement and your 401k, and getting the most bang for your buck at the grocery store, value out of your clothing, and investing in the stock market.
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You can download or stream The Digital Dive at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and leave us a review!The Digital Dive Podcast is on Stitcher, the best free podcast streaming app. If you’re new to Stitcher, please sign up with our link below.Hear us on Stitcher Smart Radio Follow us on Twitter @thedigitaldive_ and Like us on Facebook

The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in

Digital Presidents, Skeuomorphism, and Commerce With a Side of Content – Episode 7

thermo app thermometer skeuomorphism design
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This week, Melanie and Emily offer their opinions and insight on a variety of topics, including the ousting of Apple iOS miracle worker and polarizing executive Scott Forstall, the design debate over skeuomorphism, presidential campaigns and voting in the digital age, and commerce as content.

Topics:
I. Adventures in Mobile Payments Part 3: SUCCESS
Melanie and Emily offer a happy update on their ongoing pursuit of mobile-friendly vendors. Square and Level-Up

II. Apple Kicks Scott Forstall to the Curb; Skeuomorphism

thermo app thermometer skeuomorphism design
Skeuomorphic design

After refusing to sign a formal apology for Apple Maps, among other things, iOS chief Scott Forstall was ousted from Apple. Em and Mel discuss one of his Jobs-like signatures, skeuomorphic style (replicating the shape of necessary parts of old forms in a new medium where those elements are no longer required). Forstall was a mobile software leader and prolific inventor but also a divisive figure. “Forstall’s name is second on the patent that lays out exactly how the iPhone and iPad work. The first name on that patent is Steve Jobs.”

III. Commerce as Content (and vice versa)
Pinterest, Fab, and Shopkick

IV. Digital Media and the Presidential Election
Electronic voting, ballots, and recounts. Security and hacking at the polls. The future of voting.

Show Notes:

You can download or stream this show at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and leave us a review! The Digital Dive Podcast is on Stitcher, the best free podcast streaming smartphone app.


Hear us on Stitcher Smart RadioFollow us on Twitter @thedigitaldive_ and Like us on Facebook.

The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in

Ask Forgiveness, Not Permission: iOS 6, Futuristic Hiring, App Privacy Pitfalls – Episode 4

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iOS 6 update: Apple Maps, user data privacy in apps; future hiring and Big Data- talent management; LinkedIn iPhone app security, Facebook iPhone integration.
Topics:

iOS 6 update

  • Do Not Disturb feature
  • Improved Calendar and Contacts privacy settings
  • Facebook integration, now native:
  • How to turn off syncing your Facebook friends contact info and birthdays into your iPhone
  • The shift toward native iOS control over user data sent to apps
  • Apple Maps vs. Google Maps
  • Passbook and mobile payments
  • iPhone 5
  • Lightning dock connector

Big Data and Future Hiring Practices:

  • Talent based hiring allows employee screening, questionable?*
  • Psychographic profiling

Ask forgiveness, not permission app developer culture

  • LinkedIn iPhone app privacy issues

Random: Emily’s continued “In the Future” theories: inter-vehicle communication

The Sass: Who would seriously put their mobile phone number on Facebook?

Tips on Tap:

1. Windows: How to rename a batch of IMG_xxxx photos with a category name such as Beach_Day_043

2. Employee online monitoring at work: packet sniffers and how to hide your activity using a VPN. (Or just don’t do anything you know you shouldn’t do.)

3. iconfinder.com is a free graphics website with royalty free .png images useful for infographics, chiclets, and blog images*

Listen or subscribe in iTunes

*Show Notes – Links

1. Your iPhone calendar isn’t private—at least if you use the LinkedIn app | The app scrapes subject lines, meeting times, participants, notes, and more. 6/6/12 (Note: the app has since been updated, but for context see article)

2. Meet the New Boss: Big Data | Companies Trade In Hunch-Based Hiring for Computer Modeling. 9/20/12

3. iconfinder.com


You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please leave us a review!

Follow us on Twitter @thedigitaldive_ and Like us on Facebook.

The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in

Murder Kroger and Mobile Payments- Episode 3

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In Episode 3 of The Digital Dive PodcastTM Emily and Melanie complain about current mobile payment technology holding them back in the slow lane of life, forcing young women to stand at cashless ATMs on Ponce near Murder Kroger. Apologies for any sound quality issues on this episode – it was our third. Enjoy the wonky first edition donut as well.

Topics:

  • Apple and Samsung patent lawsuit
  • 05:10-07:33  Effects on Pandora stock after announcement that Apple is in talks about an ad-supported radio network to be native on iOS
  • 07:34 – Mobile payments and banking apps, NFC, QR code and barcode scanners, Paypal, LevelUp new NFC dock
  • Future of FinTech (financial technology)
  • McDonald’s French Paypal payment experiment
  • 16:10  Walmart, Target, and Best Buy retailers joining to create mobile payment app Merchant Customer Exchange
  • 20:45 – Tips on Tap:
    • Google Maps enhanced directions with Pegman to duplex screen
    • Digital Color Meter app on Mac OS – graphic design or web dev useful app
    • Uber taxi service – mobile app

    Note 9/16/12: Clarification — Bump does not use NFC. iPhones do not have NFC.

Fun stuff we mentioned:

Ping (fail)
Bump (what ever happened to it?)
public libraries
Emily’s suggestions for GA PeachPass to be more friendly to car rental companies (20:05)


You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please leave us a review!

Follow us on Twitter @thedigitaldive_  and Like us on Facebook.

The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in

Facestagram – Episode 2

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Topics: The 8/16/12 Instagram update, pros and cons of Instagram Photo Maps, Facebook’s acquisition of Instagram, and Facebook’s mobile app update. Listen for the frightening third Tip on Tap at the end.

Listen or subscribe in iTunes

We promise this will be the last episode for a long time in which we focus on Instagram. We do know about other topics. Thanks for listening. Episode 3 will be posted between Monday 9/10/12 – Tuesday 9/11/12.


You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please leave us a review!

Follow us on Twitter @thedigitaldive_ and Like us on Facebook.

The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in

Sense of Entitlement – Episode 1

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The long awaited first episode of The Digital Dive PodcastTM: Emily Binder of emilybinder.com and Melanie Touchstone of missmelt.com discuss a smattering of digital topics from social marketing to search, Facebook, Pinterest, Google, and Instagram, to user psychology and more (in less than 23 minutes!)
What you need to know about technology… without ever fully giving in.

Listen or subscribe in iTunes

This twenty-five minute bi-weekly podcast quickly hashes out and ties together what’s happening in digital that matters: social media, marketing, emerging technology, and guilty tech/app/ego pleasures.

Topics:

  • Instagram
  • Sense of entitlement and privacy demands
  • Facebook
  • Like button / +1 button
  • Google. Social search.
  • Pinterest
  • Social bookmarking. Twitter – favorite tweets.
  • Tips on Tap – 3 Things to Know This Week

Bear with us as we get this thing rolling. Questions or comments? Write below or tweet us @thedigitaldive_ or @emilybinder or @misssmelt

You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory –> If you like the show, please leave us a review!

Follow us on Twitter @thedigitaldive_  and Like us on Facebook. (Really, help us spread our seed!)

On Vimeo: The Digital Dive Podcast

The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in