2013 FCC Marketing Guidelines & Your Neighbor’s Leftovers – Episode 26

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Apple v Samsung smartphones arm wrestling

I. The Samsung Apple War Continues.
The race for digital watch device domination ensues; Melanie weighs in on why Apple and Samsung are becoming the modern day Hatfield and McCoys. Are you pro Apple? Pro Samsung? More importantly, does it even matter anymore? Melanie and Emily ask if brand loyalty is becoming extinct.

II. FCC / FTC Requirement for Telemarketing Robocalls and New Social Media Guidelines.
In April 2013, the FTC announced they would be updating the 1991 Telephone Consumer Protection ACT (TCPA) to align it with the FTC’s Telemarketing Sales Rules, part of the Do-Not-Call Implementation Act. Text messages are classified with auto-dialed “telemarketing robocalls,” and requires “prior express written consent” from the recipient. Consent can take the form of an “email, website form, text message, telephone key press, or voice recording.” –Written Consent Required for SMS by October 2013

March 2013 update to the Dot Com Disclosures addresses current online and mobile advertising environments, including suggestions for marking social media posts as ads. New 2013 FTC marketing regulations send a clear message to marketers everywhere. Stricter guidelines for contacting and marketing to consumers. Your customer email list may go to zero unless you’ve always had default unchecked email opt-in boxes and a conspicuous paragraph legal disclosure at time of opt-in (which is no one). Effective in October 16, 2013: companies and brands now need to comply with “clear and conspicuous” disclosure at the time of email opt-in.

These measures protect consumers and may benefit marketers in eventually whittling down contact lists to more targeted recipients. But it’s going to be a scramble to reconfirm your existing customers’ opt-ins before October.

How to opt out: Emily urges listeners to join the National Do Not Call Registry.

How to opt out of email marketing:
Register for the eMPS, the Direct Marketing Association’s (DMA) Email Preference Service. You can remove your email from national lists. What is DMA eMPS?

How to opt out of direct mail:
DMAchoice: The Direct Marketing Association’s (DMA) Mail Preference Service (MPS) lets you opt out of receiving unsolicited commercial mail from many national companies for five years. Registering with the MPS will put your name on a “delete” file which will reduce most of your unsolicited mail. Register for DMA’s Mail Preference Service online.

orange Lego man robot telemarketing on black rotary phone robocallsTips on Tap

I. An app for eating strangers’ leftovers. No, we’re not kidding. LeftoverSwap “encourages people to share their leftovers and eliminate food waste while making us more social.” Socially and environmentally conscious, but can it withstand the “ew” factor?

II. Databoard for Research Insights a presentation and inforgraphic/stats tool by Google.    This interactive tool helps you quickly find what you need from Google’s vast research archives.

III.  UberConference: It’s the easiest way to host or join a conference call from mobile. Uber Conference offers free visual conference calls (see callers’ complete social profiles, always know who’s talking, and mute, hang up, or “earmuff” specific callers, etc.) It’s a user-friendly, robust free conference call app and brainchild of Google Voice guru Craig Walker. Select attendees from your phone’s contact list and UberConference automatically calls, emails, or texts them to join, no PIN required. Available in the App Store and Google Play for Android. Tiers: Free basic account, $10/month Pro Account, and Business Accounts.

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Truly Secure Messaging, Data Encryption, and Twitter Faux Pas – Episode 24

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Data Security: If you're not paying for the product, you are the product. The Digital Dive Podcast

In the wake of continual major data security breaches, Edward Snowden’s NSA leak, and countless new startups in the Privacy/Security sector, all eyes have been on the growing concern of protecting information in the digital world.

This week, The Digital Dive Podcast examines data encryption. From the early days of walkie talkies to TETRA, standard public-key cryptography, and end-to-end encryption (E2EE), the promise of a secure transfer of information is often murky.
Also, did you know that the Facebook Like counter button on blogs and articles counts more than just Likes? Shares and Comments are included. (Thanks Mari Smith.)

I. Heml.is

Pirate Bay co-founder Peter Sunde et al.’s crowdfunded, in-development app Hemlis (Swedish for “secret”) endeavors to offer a more secure communication channel than texting, email, and apps like Snapchat and WhatsApp. Hemlis promises to surpass these channels by using end-to-end encryption (like iMessage and Facetime) which makes the content of users’ messages unretrievable even by Hemlis employees. Coming soonish for iPhone and Android. DDP asks, “Could secure messaging apps like Hemlis change mobile industry standards for communication or become just another attempt to capitalize on growing public paranoia?”

Hemlis video referenced in the episode:

II. Thanks, But No Thanks: a Twitter PSA

Co-host Melanie Touchstone makes a plea to Twitter users to stop tweeting and DMing “Thanks for the Follow” messages. Also, again: death to auto-DMs.

Tips on Tap:

1.iPhone screenshot how to respond to incoming calls with a message or reminder (Update: this tip applies to iOS 6:) iPhone shortcut for responding to calls: If you receive a call when you’re busy, but you want to respond with a text or call back later, you can with the phone icon on the bottom right (to the right of Decline and Answer). Slide it up while the call is coming in and choose from the available options: Select Reply With Message to send a default message to the caller (adjustable in Settings). Choose Remind Me Later to set up a reminder for a certain time or place.

2. iPhone typing shortcut: (update: still works on iOS 7) Quickly switch between alphabetical and numerical keyboards. Especially useful for inserting the @ symbol in an email address or adding punctuation marks and currency symbols. While typing on the alphabetical keyboard, hold down the 123 on bottom left and drag your finger up to the character you wish to insert. Then release and the phone automatically switches you back to the alphabetical keyboard. This will save you at least two keystrokes for every character. Howcast video: How to Type Faster on Your iPhone

3. Grid app – Great new free spreadsheet app for iOS. This beautiful “spreadsheet on steroids” lets you incorporate images, graphs, to-do lists, and links. Think Pinterest + MS Excel + infographic. Grid was created by an ex-Excel developer and is highly visual.

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You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and/or leave us a review!

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The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in

CYBER ATTACK! – Episode 18

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Cyber Attack - The Digital Dive Podcast

Almost daily, news reports of major corporations falling victim to cyber attacks flood the media. What does this mean for us as individuals? As consumers? As a society? How serious a threat are we facing, and how much of it is media hype?

I. Boston Marathon Bombing media coverage: Twitter’s integral role. From helping runners notify their loved ones amid the chaos, to hospitals communicating occupancy info, to the Boston Police Department announcing the capture of the suspect — Twitter played an important role in the devastating event. Emily and Melanie discuss. To find out ways to help the victims, click here.

II. Spamhaus and other recent/notable cyber attacks. The list of companies that have fallen victim to cyber attacks reads like a Fortune 50 list — Microsoft, Apple, Facebook, Twitter, The New York Times, Sony, and even government entities such as the US Federal Reserve, South Korea, North Korea, etc. have reported major security breaches linked to hackers. Recently, the infamous Spamhaus attack caused a global Internet slow-down by what some experts are calling the biggest cyber attack in history. Click here to see the Cyberbunker building image referenced.

III. Portrait of a Hacker. So, who are the men and women behind cyber attacks? Melanie and Emily discuss hacking history, a common type of attack (denial-of-service attack, or DDoS), and three types of hackers: ethical hackers, hacktavists, and organized cyber crime groups. Is there a such thing as a good hacker?

DDOS

IV. What we’re doing about it. Governments and corporate executives are beginning to realize the severity of a potential cyber attack. Emily and Melanie discuss the ways the EU, U.S., and others are taking protective initiatives.

Tips on Tap

I. FireMe! App – New app which tracks certain negative phrases about bosses and jobs in social media and rates how likely they are to get the poster fired.

II. Vine – Emily’s love/hate relationship with Vine, a sometimes bagbiter new Twitter-owned social media platform that allows users to create six-second .gif-like looping video mash-ups. Less than three months after its January 2013 release, the popular video-sharing service topped the U.S. App Store’s list of free iPhone apps. Emily quoted John Constine’s 4/20/13 techcrunch article about Vine (and this is just poignant in general about how we use smartphones to memorialize moments):

It’s when Vines disintegrate that I get truly angry, though. It’s blatant violation of the implicit value exchange between a human and an app. Rather than live a moment, I recorded it. When I ended up with nothing to show for it, I feel cheated.

III. Shopping for Flights Online: When to Buy – Melanie offers tips on how and when to get the best deal on airfare online.

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Tracking Clicks, Eyes, and Bodies – Episode 17

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eye-trackingTechnology (read: customer or user tracking) is providing marketers with more data to effectively target ads and better plan brick and mortar store layouts. The improvements in customer tracking both online and offline can lower advertisers’ CPA and improve the shopping, browsing, or Facebook user experience. Emily and Melanie consider the accompanying privacy issues this episode.

I. Samsung Galaxy S4 and T-Mobile Update

Features a five-inch screen, 13 megapixel camera, Eraser on camera to remove photobombers, eye control, smart audio settings, instant translation tilt to scroll, and more. This might be Emily’s next phone.
T-Mobile announced that it will offer iPhone 5 beginning April 12, 2013 with no contract and an option for a monthly payment plan. This is a major contrast from other major carriers like Verizon and AT&T with two-year minimum contracts. Power to the people sort of!

II. Facebook Custom Audiences and Lookalike Audiences, Facebook hashtags and the new News Feed.

Recently launched Facebook Lookalike Audiences expands upon Custom Audiences. Advertisers can target ads to users similar to those in their Custom Audiences, which contains data like email addresses, phone numbers, and user IDs.

III. Facebook Exchange (FBX)

When it launched FBX in Sept 2012, Facebook was home to 25% of the Internet’s display ads.  In February, Facebook announced it was partnering with data brokers Datalogix, Acxiom, Epsilon, and BlueKai so that FBX program advertisers could get even better data about their target audiences. FBX takes users’ general Internet browsing history and uses cookies to target ads on Facebook. Here is a dizzying visual of how FBX works.
Retail customer traffic heatmap
Retail customer traffic heatmap. cnet.com 3/7/13

IV. Smart Retail Customer Tracking Using Security Cameras

San Francisco startup Prism Skylabs has developed sophisticated technology that helps business owners track and analyze customer behaviors in their retail stores. Store owners can create timelines and heatmaps showing areas of the store where customers gravitate. Officially launched in late November 2012, Prism Skylabs has dozens of major retailer clients who pay $50/month per store.

Tips on Tap

  1. After changing your Facebook password: How to reestablish the permission between Instagram and Facebook on iOS so that you can post directly to Facebook from Instagram. Apple’s instructions are not clear or complete — you will think you’re stuck in an infinite reset loop.
  2. Babbel app – “Learning languages online made easy.” Available in any browser and as an app for iOS, Android, KIndle Fire, and Windows 8.
  3. System Util: an app to monitor iPhone performance and CPU: System Util

Show Notes

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Twitstagram, Facebook iOS 6 Privacy Nightmare, and the Internet Down Under – Episode 8

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This week Emily Binder and Melanie Touchstone cover Twitter photo filters, standing desk adventures, and a major privacy issue with Facebook/iOS 6 integration that hit a little too close to home for Ms. Binder. Your favorite digital divers are also thrilled to bring special guest Australian Crime Fiction Publisher Liam Jose on the show. Liam chimes in on Australia’s recent controversial policies regarding Internet censorship.

I. Standing Desk Update – How Melanie used stacks of office supplies to prevent cancer (original post link in show notes)

II. Twitstagram- Twitter to add Instagram-like photo filters in the next few months

III. Australian government tries to censor the Internet

IV. The Facebook iOS 6 integration nightmare: Em and Mel learn the hard way about the amount of information iOS Contacts pulls from Facebook based on mobile number and email address.

Source: Brian Farrington via townhall.com

Special Guest Liam Jose with Co-host Melanie Touchstone

Tips on Tap:

1. Zite: Apple’s #1 iPad news app of 2011 is still pretty great. Zite is “Your Personalized Magazine.” The app automatically learns what kind of articles, blogs, and videos you like and gets smarter as you use it.

2. Instagram spam comments are on the rise. How to delete Instagram comments and report abuse. (Tap the comment button as though you were going to comment. Then tap on the comment. Tap the trash icon that appears to the left.)

3. iOS 6 Ad Tracking: How to Opt Out. By default iOS 6 tracks iPhone and iPad owners’ browsing history to serve advertisements. How adjust your iOS ad tracking settings: Settings –>; General –>; About –>; Advertising. You’ll see Limit Ad Tracking. The default toggle is in the OFF position. That means ad tracking is turned on. If you want to opt out of targeted advertising, switch Limit Ad Tracking to the ON position. Note: Being tracked or not is a personal preference.

Show notes:

  1. The Standing Desk Adventure – Melanie Touchstone. missmelt.com, 11/14/12
  2. Twitter to Add Photo Filters to Compete With Instagram – NYTimes.com, 11/6/12
Co-host Emily Binder and Special Guest Liam Jose in the studio

Can’t get enough of Liam Jose? Check out thecrimefactory.com and follow Liam on Twitter.

You can download or stream The Digital Dive at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–>; If you like the show, please subscribe and leave us a review! The Digital Dive Podcast is on Stitcher, the best free podcast streaming smartphone app. If you’re a new subscriber, please sign up with our link below.
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The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in