Banning Bikinis and Booze – Advertising, Censorship, and Sexism – Episode 21

Vintage print ad Del Monte ketchup - "You mean a woman can open it?"
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Vintage print ad Del Monte ketchup - "You mean a woman can open it?"This week, discussion centers around advertising, censorship, sexism, and the media. Where should we draw the line between free speech and offensive content? Does controversy and banning empower the content or spark an important dialogue? Enjoy the heated debate.
  1. Flickr announced in late May that every user will get a free terabyte of space
  2. Windows 8: Less talking, more doing commercial for Asus Vivo Tablet mocks the iPad using Siri’s voice. The Windows tablet at 64GB is $449 vs. $699 for a 64GB iPad. Windows jabs the iPad for not being able to multitask (in the desktop sense of the word) and lacking Powerpoint (which is a weak point).
  3. Censorship and Sexism in Advertising – At Home and Abroad:

3.1 Turkey to ban alcohol ads

  OOH advertising - bus shelter ad space "No Alcohol Ads Here"
  • The Turkish Parliament passed legislation on May 24, 2013 to ban advertising of alcohol and to outlaw sales of alcoholic drinks between 10 p.m. and 6 a.m. except in tourist zones.
  • Claim from government: protect youths
  • Sparked riots and protests in Istanbul and Ankura
  • Not unheard of: Los Angeles City Council considering a city-wide ban on alcohol advertising on municipal property; already prohibited on bus benches
  • Philadelphia already operates such a ban
  • San Francisco bans alcohol advertising on public transport
  • Alcohol ads are already mostly banned in Sweden, Malaysia, and Russia
  • US standard: alcohol ads can only be placed in media where 70% of the audience is over the legal drinking age (21)
  • Ofcom (the independent regulator and competition authority for the UK communications industries) has called for a review into existing rules – which ban alcohol ads from airing in shows that appeal to under-18s – after finding that between 2007 and 2011, number of alcohol commercials seen by children rose almost 19%

3.2 “Sexist and degrading” Pamela Anderson commercial for Crazy Domains banned in UK

Videograb of Pamela Anderson in Crazy Domains banned commercial (deemed sexist and degrading)

The Australian commercial was first broadcast in 2010 and was banned shortly thereafter. Much like the notoriously sexist GoDaddy Superbowl ads in the US, this ad for another web hosting company depicts females as sex objects to be consumed… but this time they are in a business setting. We’re not going to embed the video but you can view it at the Huff Post link below.

“Australian Advertising Standards Board decided the bikini sequence was sexist, exploitative and had “no relevance to the product.'” –Huffington Post

Last week, the Crazy Domains commercial was allowed to air in the UK after 9PM. A few days later on 6/5/13, the British Advertising Standards Authority (ASA) banned it but with slightly different reasoning:

“We considered it gave the impression that he viewed his female colleagues as sexual objects to be lusted after. Because of that, we considered the ad was likely to cause serious offence to some viewers.” -ASA

“Crazy Domains’ parent company Dreamscape Networks insisted that the dream sequence was not “gratuitous or pornographic”, saying it portrayed the women as ‘attractive, dynamic and confident business people.'” Dreamscape Networks is based in Dubai…
Emily and Melanie discuss censorship in advertising, the media’s portrayal of women, and argue over whether marketing and media inform culture and shape our minds, or gain their power from the attention society gives to controversial content.
  • Startling statistics about lack of female leaders (the US ranks 90th in terms of number of women in legislative positions, behind China, Iraq, Cuba and more). 67 nations have had female presidents or prime ministers. The US is not one.
  • Who is responsible for perpetuating stereotypes? Should we blame an ad for misrepresentation of women, or the society that makes the ad successful?
  • 2010 documentary film Miss Representation “exposes how mainstream media contribute to the under-representation of women in positions of power and influence in America. The film challenges the media’s limited and often disparaging portrayals of women and girls, which make it difficult for women to achieve leadership positions and for the average woman to feel powerful herself.” (Updated 10/7/13 – film is no longer free on YouTube.) Watch: Miss Representation on Netflix. Or rent on YouTube- $1.99Trailer:

Thanks to Digital Divas Atlanta for the March 2013 screening.

TIPS ON TAP

  1. Sort Gmail inbox by sender: Go to your inbox and hover over the sender’s name. In a second or two a window will pop open. Now choose “emails” near the bottom. Your inbox will now be sorted by the sender you hovered over. You can now read, delete, or move all those emails at once. Quite a time saver!
  2. Tips to Keep Your Mac Running Like New:

    2a) Restart your computer somewhat frequently. Restart can help flush out some old gunk that’s slowing it down.

    2b) Keep desktop clean of files. Place them in folders and Finder will be faster.

    2c) Restart your browser and clear the cache.
  3. FrontFlip is a mobile loyalty and engagement app for businesses. Get customers to scan to win prizes and gifts from restaurants, shops, bars, salons, etc.

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The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in

Super Bowl Ads, Netflix’s TV “Binge-Watching” Model & the Content Renaissance – Episode 14

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Topics: The most popular 2013 Super Bowl ads and advertisers’ attempts to engage viewers on social, Netflix’s game-changing business model, the television renaissance, and our predictions on the future of media consumption.

I. Super Bowl Ads
Melanie and Emily review the most talked about Super Bowl commercials & ads of 2013, including:

  • Ram Trucks – “Farmer” – Paul Harvey (Dodge – Chrysler)
  • Budweiser – “Brotherhood”
  • Jeep – “America Will Be Whole Again” – Oprah (Chrysler)
  • Mercedes-Benz – “Soul” – Willem Dafoe
  • Oreo – “Dunk in the Dark” (Twitter photo post) – total show stealer

Judge for yourself–you can watch this year’s Super Bowl commercials here

II. Netflix
Netflix is changing the traditional television viewing model from trickle out to “binge watching” with their new series House of Cards. Will this decisive shift in TV consumption change the future of television? Will the “I Want it Now” mentality extend to new film releases? Listen for Melanie’s prediction on the future of movie theaters.

Tips on Tap:

I. Prompt Me Nina — Password reminder app created by 14 year old British Teen Nina Devani. Customized password reminder question prompts.

II. UnoDNS — Paid Service lets you access your Netflix, Hulu & Spotify accounts from outside the country.

III. 1Weather App — Excellent free weather app for Android available on Google Play

Show Notes:
Most social TV event ever?
By Bluefin’s measure, Super Bowl social media activity peaked during Beyonce’s halftime performance with 366,000 comments per minute. By comparison, well ahead of the 261,000 comments per minute generated the moment Barack Obama was reelected.

Twitter: the Super Bowl generated a total of 26.13 million tweets, according to SocialGuide, which was nearly as many as all three of last year’s presidential debates combined (27.63 million total, peak of 10.87 million).
Super Bowl is most social TV event ever 2/5/13

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You can download or stream The Digital Dive at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and leave us a review!

The Digital Dive Podcast is on Stitcher, the best free podcast streaming app. If you’re new to Stitcher, please sign up with our link below.

Hear us on Stitcher Smart Radio