2013 FCC Marketing Guidelines & Your Neighbor’s Leftovers – Episode 26

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Apple v Samsung smartphones arm wrestling

I. The Samsung Apple War Continues.
The race for digital watch device domination ensues; Melanie weighs in on why Apple and Samsung are becoming the modern day Hatfield and McCoys. Are you pro Apple? Pro Samsung? More importantly, does it even matter anymore? Melanie and Emily ask if brand loyalty is becoming extinct.

II. FCC / FTC Requirement for Telemarketing Robocalls and New Social Media Guidelines.
In April 2013, the FTC announced they would be updating the 1991 Telephone Consumer Protection ACT (TCPA) to align it with the FTC’s Telemarketing Sales Rules, part of the Do-Not-Call Implementation Act. Text messages are classified with auto-dialed “telemarketing robocalls,” and requires “prior express written consent” from the recipient. Consent can take the form of an “email, website form, text message, telephone key press, or voice recording.” –Written Consent Required for SMS by October 2013

March 2013 update to the Dot Com Disclosures addresses current online and mobile advertising environments, including suggestions for marking social media posts as ads. New 2013 FTC marketing regulations send a clear message to marketers everywhere. Stricter guidelines for contacting and marketing to consumers. Your customer email list may go to zero unless you’ve always had default unchecked email opt-in boxes and a conspicuous paragraph legal disclosure at time of opt-in (which is no one). Effective in October 16, 2013: companies and brands now need to comply with “clear and conspicuous” disclosure at the time of email opt-in.

These measures protect consumers and may benefit marketers in eventually whittling down contact lists to more targeted recipients. But it’s going to be a scramble to reconfirm your existing customers’ opt-ins before October.

How to opt out: Emily urges listeners to join the National Do Not Call Registry.

How to opt out of email marketing:
Register for the eMPS, the Direct Marketing Association’s (DMA) Email Preference Service. You can remove your email from national lists. What is DMA eMPS?

How to opt out of direct mail:
DMAchoice: The Direct Marketing Association’s (DMA) Mail Preference Service (MPS) lets you opt out of receiving unsolicited commercial mail from many national companies for five years. Registering with the MPS will put your name on a “delete” file which will reduce most of your unsolicited mail. Register for DMA’s Mail Preference Service online.

orange Lego man robot telemarketing on black rotary phone robocallsTips on Tap

I. An app for eating strangers’ leftovers. No, we’re not kidding. LeftoverSwap “encourages people to share their leftovers and eliminate food waste while making us more social.” Socially and environmentally conscious, but can it withstand the “ew” factor?

II. Databoard for Research Insights a presentation and inforgraphic/stats tool by Google.    This interactive tool helps you quickly find what you need from Google’s vast research archives.

III.  UberConference: It’s the easiest way to host or join a conference call from mobile. Uber Conference offers free visual conference calls (see callers’ complete social profiles, always know who’s talking, and mute, hang up, or “earmuff” specific callers, etc.) It’s a user-friendly, robust free conference call app and brainchild of Google Voice guru Craig Walker. Select attendees from your phone’s contact list and UberConference automatically calls, emails, or texts them to join, no PIN required. Available in the App Store and Google Play for Android. Tiers: Free basic account, $10/month Pro Account, and Business Accounts.

You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and/or leave us a review (some stars, if you will).

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Native Ads and Wearable Technology – Episode 25

Video thumbnail - Emily Binder and Melanie Touchstone - pisode 25 - The Digital Dive Podcast
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Video: Native Ads and Wearable Technology – The Digital Dive Podcast – Episode 25 (Vimeo)
–>Watch on YouTube

1. Instagram Ads: Native Advertising (0:55-7:20)

What will it take for a successful native ad to work on Instagram? Hear which brands are succeeding now and why (Timberland, Redbull, Marc Jacobs). The Instagram community is sensitive and accustomed to an intimate app experience, so how IG rolls out advertising is crucial. Emily’s advice: Don’t be irrelevant and don’t be creepy.

Skinput arm - The Digital Dive Podcast- Native Ads and Wearable Technology

2. Wearables and Google Brain (07:20-12:39)

Mother wearing Google Glass holding baby wearing Google GlassWearable technology: it’s the future. We are so over interacting with our devices on hard surfaces in the physical world. How will the rules of social etiquette adjust for a bunch of Glassholes (10:39)? Emily likens our smartphone addiction to cigarette addiction: both compel the addict to remove themselves from the moment (15:05-15:20). Google Glass can take away the physical barrier – maybe it will bring us back to being present.

Yves Saint Laurent CEO Paul Deneve new Apple VP black and whiteFashion meets technology: (16:40) On July 2, 2013 Apple recruited Yves Saint-Laurent CEO Paul Denève to work on a “special project,” (presumably the iWatch), reporting to CEO Tim Cook. Denève’s career is known for fashion, but this will actually be his second foray with Apple; he was a European marketing and sales manager in the 90s, according to his LinkedIn profile.

Modern memory: The phenomenon known as Google Brain isn’t as bad as it sounds – we hope. Columbia University psychologist Betsy Sparrow et al published key findings in Science (August 2011): Google Effects on Memory: Cognitive Consequences of Having Information at Our Fingertips: “…when people expect to have future access to information, they have lower rates of recall of the information itself and enhanced recall instead for where to access it.” Maybe that isn’t so bad: if the world has changed and made information more readily available, why shouldn’t our brains adapt to locate it faster instead of work on remembering it? It’s all about efficiency, as Melanie will tell you.

3. Alone Together (12:39-14:00)

Digital natives (13:02-13:27) are losing the art of conversation. What’s wrong with the statement, “I’d rather text than talk”? Emily recaps psychologist and sociologist Sherry Turkle’s TED Talk and book Alone Together. Turkle poses the question: what are we losing by using technology to communicate when we want, how we want, and in an abbreviated and controlled manner? “As we expect more from technology, do we expect less from each other?”

(13:30) Melanie reminds us that as humans, we have historically had trouble accepting changes in society, in language, and in our bodies. Here’s our Death of the English Language episode (read: Emily’s head in Downton Abbey): U-Turn Into a Tech-Speak Future – Episode 5

Two great Sherry Turkle quotes:

-The feeling that ‘no one is listening to me’ make us want to spend time with machines that seem to care about us.

-We’re lonely, but we’re afraid of intimacy. And so from social networks to sociable robots, we’re designing technologies that will give us the illusion of companionship without the demands of friendship.

 

Fun/weird: The Intimacy 2.0 Dress: High-tech wearable: clothing responds to your heartbeat. “The ‘Intimacy 2.0’ dress, designed by Daan Roosegaarde, is getting a rise out of the fashion world because its opaque fabric becomes transparent when you get aroused.”

Tips on Tap (20:40-25:12)

  1. Tile App (20:45-22:16) – Tile, the world’s largest lost and found. The Tile App on your phone makes it easy to find anything you have placed a small plastic Tile on. Keep track of your stuff. Preorder now for $18.95. “Works with iPhone 4S, iPhone 5, iPad Mini, iPad 3rd and 4th gen, and iPod Touch 5th gen. New iOS devices will be supported as they become available, as long as they have Bluetooth 4.0 support.”
  2. Closet+ app (22:17-23:56) – “The Swiss Army Knife of style assistants.” Catalogue your wardrobe with phone pix to plan outfits easily. Free on iTunes.
  3. Drinkify.org (23:57-25:10) – Drink and cocktail recommendations based on the music you’re listening to.
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You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and/or leave us a review (some stars, if you will).

The Digital Dive Podcast is on Stitcher, the best free podcast streaming app. New to Stitcher? Please sign up with our link:

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The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in

Note: The two videos at the top and bottom of this post are the same, we just wanted the Vimeo option to appear first.