Tracking Clicks, Eyes, and Bodies – Episode 17

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eye-trackingTechnology (read: customer or user tracking) is providing marketers with more data to effectively target ads and better plan brick and mortar store layouts. The improvements in customer tracking both online and offline can lower advertisers’ CPA and improve the shopping, browsing, or Facebook user experience. Emily and Melanie consider the accompanying privacy issues this episode.

I. Samsung Galaxy S4 and T-Mobile Update

Features a five-inch screen, 13 megapixel camera, Eraser on camera to remove photobombers, eye control, smart audio settings, instant translation tilt to scroll, and more. This might be Emily’s next phone.
T-Mobile announced that it will offer iPhone 5 beginning April 12, 2013 with no contract and an option for a monthly payment plan. This is a major contrast from other major carriers like Verizon and AT&T with two-year minimum contracts. Power to the people sort of!

II. Facebook Custom Audiences and Lookalike Audiences, Facebook hashtags and the new News Feed.

Recently launched Facebook Lookalike Audiences expands upon Custom Audiences. Advertisers can target ads to users similar to those in their Custom Audiences, which contains data like email addresses, phone numbers, and user IDs.

III. Facebook Exchange (FBX)

When it launched FBX in Sept 2012, Facebook was home to 25% of the Internet’s display ads.  In February, Facebook announced it was partnering with data brokers Datalogix, Acxiom, Epsilon, and BlueKai so that FBX program advertisers could get even better data about their target audiences. FBX takes users’ general Internet browsing history and uses cookies to target ads on Facebook. Here is a dizzying visual of how FBX works.
Retail customer traffic heatmap
Retail customer traffic heatmap. cnet.com 3/7/13

IV. Smart Retail Customer Tracking Using Security Cameras

San Francisco startup Prism Skylabs has developed sophisticated technology that helps business owners track and analyze customer behaviors in their retail stores. Store owners can create timelines and heatmaps showing areas of the store where customers gravitate. Officially launched in late November 2012, Prism Skylabs has dozens of major retailer clients who pay $50/month per store.

Tips on Tap

  1. After changing your Facebook password: How to reestablish the permission between Instagram and Facebook on iOS so that you can post directly to Facebook from Instagram. Apple’s instructions are not clear or complete — you will think you’re stuck in an infinite reset loop.
  2. Babbel app – “Learning languages online made easy.” Available in any browser and as an app for iOS, Android, KIndle Fire, and Windows 8.
  3. System Util: an app to monitor iPhone performance and CPU: System Util

Show Notes

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Love in the Digital Age: The Good, the Bad, & the Ugly – Episode 16

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Love in the Digital Age

This week on the DDP, Melanie and Emily discuss the way technology has radically changed the world of dating and relationships – for better and for worse. Take a walk through the good, the bad, and the ugly ways that social media, online dating sites, search engines, etc. impact the fundamentals of romance in modern culture. Is the level of transparency afforded by technology a good thing?

I. “Facebook me.” – When first meeting, how soon should you share your social profile? Is sharing a social profile more intimate than sharing a phone number?

II. Online dating websites – The popularity of online dating sites has skyrocketed over the past few years, and the average age of users is dropping. The co-hosts discuss the advantages and disadvantages of meeting organically vs. meeting online. Is there still a stigma?

III. Breaking up digitally – “Out of sight, out of mind” is increasingly difficult as individual online presences grow. Avoiding an ex online can be almost impossible when you have mutual friends. Listen for websites and apps that can help ease the pain.

Online Dating

Tips on Tap:

I. Block Your Ex –  Browser add on that blocks you from seeing your ex on social media, search engines, and blog networks. blockyourex.com

II. Never Liked it Anyway – Online marketplace to sell gifts from exes that are too hard to keep. neverlikeditanyway.com

III. What to do if your site gets hacked: Informative videos from Google Webmaster.

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The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in

CAS Internet Piracy Crackdown and Outlook.com’s War on Gmail – Episode 15

MPAA Anti-Piracy PSA
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Melanie Touchstone and Emily Binder are back this week for lucky 15 covering the Center for Internet Security’s new Copyright Alert System, an ISP-backed online piracy crackdown plus Microsoft’s launch of Outlook.com email.

I. The 6 Strikes Copyright Alert System – MPAA Got Time For That

MPAA Anti-Piracy PSA
Appearing before your DVD feature film, the much-loved PSA from MPAA’s “Piracy — It’s a Crime” campaign c. 2005

The Copyright Alert System –  A collaboration between the Center for Copyright Information, the MPAA, RIAA, and Internet service providers aimed at curbing illegal downloads of copyrighted content. Watch the CAS Process video.

  • What it means for users, peer to peer downloads, online piracy, and your home Internet account status and speed. Remember, email and Dropbox etc. are safe from the CAS monitoring. However, MPAA and RIAA got time for that when it’s P2P.

II. Outlook.com

  • If you are a user of Hotmail, MSN or other Microsoft email services you will (if you haven’t already) notice a major change: When you sign in, you’re sent to a new service called Outlook.com.
  • “Outlook? As in what I use at work?” Yes. But Microsoft is now adapting the Outlook brand for personal, web-based email services as well. It’s part of a broad makeover that includes the company’s overhaul of the Windows operating system and the Office software suite.
  • Outlook.com is a challenge to Gmail in several ways, including the touted benefits:
    • Email content will not be used to target ads (something many users don’t like about Gmail)
    • Outlook integrates with social networks such as Facebook and Twitter
    • Users can alternate email addresses without signing up for additional accounts
    • Customizable filters like “shipping updates”
    • Clear the trash can and still have a chance to recover deleted emails from the server

Tips on Tap

      1. Slice – this free app “keeps track of what you buy, effortlessly” using your email inbox. Slice tracks your shipments, online orders, and triggers alerts when items you have recently purchased go on sale. For iPhone, Android, and web.
      2. Blackl.com – a “green” search engine powered by Google, Blackl is essentially Google search in your browser on a black background. AMOLED screens use a lot less power displaying black instead of white. (AMOLED = Active-Matrix Organic Light-Emitting Diode, the technology used in most smartphone screens.)
      3. How to Evade the Copyright Alert System (CAS): The most obvious solution: Stream, don’t download. Jared Moya offers four more workarounds including Usenet, upgrading your residential account to a business account, and using a VPN. – zeropaid.com, 2/26/13

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You can download or stream The Digital Dive Podcast at thedigitaldivepodcast.com or search for us in the iTunes Podcast Directory–> If you like the show, please subscribe and leave us a review!

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The Digital Dive PodcastTM: Get the most out of technology… without ever fully giving in